MLSs Fight for Relevance
Chris Carrillo, CEO of the 4,000-member CRIS Regional MLS in northeast Ohio, has been in the MLS industry for more than 10 years. He keeps his organization strong by staying ahead of trends, but increasingly, he says, relevancy is becoming an MLS’s biggest battle.
Real estate is very often a family business, so it's no wonder that members of the same family participate in REALTOR® association leadership. Husbands and wives, parents and their children—even grandchildren—often take turns as association president. For AEs, this can be an advantage or a challenge.
Breakthrough product & service ideas for an industry in which the game will never be the same.
Today REALTOR® associations must dig deep and break out of the norm to come up with exciting, trailblazing ideas to help their members thrive in a challenging market. To inspire REALTOR® associations to reach higher, NATIONAL ASSOCIATION OF REALTORS® CEO Dale Stinton launched a visionary program in 2009: the Game Changers Challenge.
Even though most homebuyers start and narrow their home search by combing through virtual tours and online listings, there’s still no substitute for stepping over the threshold of a real home. That’s why open houses remain an essential selling tool for members. So to combine Internet convenience with open house impact, the Contra Costa Association of REALTORS®, Calif., built HomesOpenToday.com (HOT) to help members market their events to consumers.
Not getting along with your leadership? Is the pressure of that conflict, paired with diminished membership numbers and related dues income, causing sleepless nights, temper flare-ups, and exhaustion?
You are not alone. Stressful times can exacerbate personality conflicts and increase the likelihood of issues between professional staff and volunteer leaders. Ultimately, all of this strife can disrupt the efficient operation of your REALTOR® organization.
Bad times made worse
Ever since the word “Internet” became part of our vocabulary, we’ve heard from industry gurus that we need to prepare for life after MLS. According to these experts, our local MLSs will either be gobbled up by Google; become a regional, statewide, or national MLS; or simply be replaced by the Internet. In the past few years, these specialists have produced white papers to explain new concepts like “overlapping market dysfunction,” “listing syndication,” and other buzz phrases.