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REALTOR AE Magazine, Summer 2009 Contents

January 1, 2009: 

 

Leadership in Challenging Times
Today, AEs say the qualities leaders need most are realism, decisiveness, and the ability to hold the team together.
By Masha Zager

5 Inspirational Association Presidents
Get to know five inspirational leaders who are making a difference among their fellow REALTORS®, bettering their communities, and improving their local marketplaces.
By Carolyn Schwaar

Chair Report
The Art of Leadership.
By Gary Clayton, AEC

Chair

The Art of Leadership

January 1, 2009: 

Leadership is difficult to define. It might be easy to say, “I just know leadership talent when I see it,” which is how we often define leadership by our heroes. Whether your hero is Abraham Lincoln, your clergy, or your friends, it’s important to take time to list the traits you admire and apply these characteristics to your life, your work, and your volunteers.

Our ability to inspire future leaders in our membership not only comes from our own actions, but from providing members with opportunities to gain leadership qualities and principles.

Have Time for Facebook? Tips on blending new media with old.

January 1, 2009: 

Should you be spending more time crafting your member e-newsletter or posting announcements to your Facebook page? Many AEs struggle to find the right balance of print, electronic, and social media communication vehicles to reach members today.

The perfect mix of avenues, of course, depends on your member needs and staff capabilities. But as a recent survey of communications directors shows, one thing is for sure: You need to employ a growing variety of communication methods to reach your -diverse REALTOR® audience.

Association Impact: What you need to know about today’s economy.

September 1, 2008: 

Headlines about the U.S. economy range from bleak to pragmatic to hopeful. The rise and fall of oil prices, stocks, the job market, the housing market, and the dollar all add up to a murky cloud of economic uncertainty. And, of course, like real estate, market woes are local. So what does all this really mean to your association? RAE turned to NAR Chief Economist Lawrence Yun for answers.

Financial Policy Check Can your policy keep your association running smoothly through economic flux?

September 1, 2008: 

No single policy area in association management is more important to an association’s long-term success than developing a sound financial policy. In both economic boom times and downturns, a thorough and reasoned financial policy that is accepted by leadership and staff enables associations to hold a steady course.

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