When I’m out in the field working at state and local REALTOR® associations, I see that technology is a blessing and a challenge for AEs and their members. Members want, and need, ongoing technology training to learn new applications, and AEs are continually looking for new ways to offer services in more efficient ways through the latest technology.
We’ve all heard about the guy who was passed over for a promotion because of that detail on his Facebook profile, or the woman who Twittered herself out of the running for a job. The simple fact is that today, recruiters and hiring executives start at social networking sites to learn about potential candidates. In fact, a survey of 2,600 hiring managers conducted last year by CareerBuilder.com found that more than a third of respondents were dissuaded from hiring someone based on their findings at job candidates’ social network pages.
by Bridget McCrea
They say the best things in life are free. Nowhere is this more evident than online, where free software and utilities abound for organizations just like yours. From social networking platforms to Web security software to portals that allow you to post jobs and search for good candidates online, the Internet remains one of the last bastions for good, free stuff. Here are great new free* online services that you can start taking advantage of right now:
REALTORS® across the country are buzzing (blogging, tweeting, posting) about an exciting way to learn new technology and marketing strategies: participant-organized, peer-to-peer Real Estate BarCamps.
REALTOR® associations reveal the inspiration and challenges of embracing the world’s top social networking site.
Facebook is the most popular social networking site on the Internet and hundreds of REALTOR® associations are participating for the same reason: two-way communication with members. Through sites such as Facebook, associations are learning more than ever about what’s important to their members. Here’s more from REALTOR® associations on their Facebook initiatives.
MLSs Embrace Social Media
How are MLSs encouraging and enabling subscribers to take advantage of social media while ensuring that they follow MLS rules for posting listings online?
By Masha Zager
Mobile Apps as a Member Service
Savvy REALTOR® associations are creating smart phone applications as a member service, positioning themselves as top providers of real estate business-building technology.
By Carolyn Schwaar
Revenue, not MLS, fading.
By Dave Phillips, CAE, RCE, AEC Chair