by Melynn Sight
In challenging economic times, members need association services and leadership more than ever. This stronger member reliance on association programs and products is your chance to sink or swim. As many agents and brokers contemplate whether to stay in the industry or move on, proving your association’s value to members’ bottom line has never been more critical.
Here are some great ideas from AEs across the country for keeping your membership strong, connected, and motivated.
By Amy DuBose, RCE, e-pro, association executive with the San Marcos Area Board of REALTORS®, Texas.
REALTORS® are professionals on the move, so it makes sense to communicate with them wherever they are—on their cell phones. Yesterday, that might have meant a phone call. Today, it means sending a text message.
If—as some say—leaders are born, not made, then Jack and Rick Rielly are shining examples.
The brothers are both 2009 local REALTOR® association presidents, and their near simultaneous rise to the top elected office at their respective local associations was more a fluke than a plan.
“We both have a very strong sense of appreciating the community we live and work in, and a sense of responsibility to that community,” Jack explains.
Who's Got a Blog?
When RAE asked "Who's Got a Blog?", more than a dozen associations were eager to tell us about them. Here we feature our 8 favorite blogs for content and functionality. No two are alike but each in it's own way is reaching REALTORS in a way other communication methods don't, these blog operators say.
Launched: Nov. 2008
Borrowing from Obama: What associations can learn from a personalized, multimedia, grassroots campaign
By Kelly Wingard
Regardless of your political persuasion, you have to acknowledge that Barack Obama’s campaign tactics changed politics as -usual. From now on, campaigns will be tailored to reach people where they live—whether online, on the couch, or on the go—with messages targeted to individualized interests. Can REALTOR® associations use these same tactics to rally grassroots support and affect local, state, and national politics? Yes, we can!
Member apathy. It’s what I hear regularly from both veteran and newcomer AEs (not to mention their leadership). The common frustration: “My members don’t get involved, they don’t participate in our programs or classes, and they have the -REALTORS®-Don’t-Read syndrome.”