Should you be spending more time crafting your member e-newsletter or posting announcements to your Facebook page? Many AEs struggle to find the right balance of print, electronic, and social media communication vehicles to reach members today.
The perfect mix of avenues, of course, depends on your member needs and staff capabilities. But as a recent survey of communications directors shows, one thing is for sure: You need to employ a growing variety of communication methods to reach your -diverse REALTOR® audience.
Headlines about the U.S. economy range from bleak to pragmatic to hopeful. The rise and fall of oil prices, stocks, the job market, the housing market, and the dollar all add up to a murky cloud of economic uncertainty. And, of course, like real estate, market woes are local. So what does all this really mean to your association? RAE turned to NAR Chief Economist Lawrence Yun for answers.
Financial Policy Check Can your policy keep your association running smoothly through economic flux?
No single policy area in association management is more important to an association’s long-term success than developing a sound financial policy. In both economic boom times and downturns, a thorough and reasoned financial policy that is accepted by leadership and staff enables associations to hold a steady course.
Keeping members’ credit card numbers on file may be riskier than you thought.
Does your association electronically handle, process, or store members’ debit or credit card information? If so, pause for a moment and ask yourself, “Why?”