I can’t tell you how many times over the years I’ve felt like road kill on the information highway. Just about the time I figure out how to drive one new tool, another comes along. I was in total technology panic at the Association Executives Institute in Vancouver when Terry Penza told us she would be using text messaging for emergencies. Thank God we didn’t have any! I still haven’t figured out how to text a message, but I’m working on it.
Associations take grassroots action to keep the pressure on lawmakers to pass the Small Business Health Fairness Act.
State and local associations are following the National Association of Realtors¨' lead in turning up pressure on their congressional representatives to support the Small Business Health Fairness Act, H.R. 525/S.406. The legislation would give independent contractors--the largest segment of real estate practitioners--access to affordable group health insurance.
by Paul Beakley
Public Awareness: associations are building on NAR's national efforts to CRAFT Local Image Campaigns.
Around the country, associations large and small are building on the momentum of NAR's national awareness campaign, using local radio, print media, and television to put their own spin on things.
More associations that rely on e-mail communication with members are finding that their messages are being blocked, bounced, or filtered as spam.
As associations begin eliminating paper communications and moving important functions such as voting, education, and meetings to an online environment, the problem with blocked e-mails is causing great concern. After all, how can Realtors® and consumers make the move toward online transactions when they can’t even ensure that e-mail is being delivered?
You have great ideas for your association—new services, high-tech solutions, and sweeping reorganization plans. But how do you get staff and stakeholders to buy into your vision and support you along the way? Here are 10 strategies to keep in mind for implementing changes effectively.
1. Act quickly.
Communicate impending changes as soon as possible. That way, the rumor mill won’t have a chance to grind out stories that aren’t true.
2. Explain the decision.
All association executives expect their staff to provide good customer service, consistently, yet few have a customer service policy. A written policy unites the association behind the common goal of fulfilling customer service and explains exactly how to achieve that goal.
Studies show that the presence or absence of a written customer service policy creates substantive differences in the way employees view the importance of customer service.
Below are 13 best practices in customer service you can include in your association's customer service policy.