All association executives expect their staff to provide good customer service, consistently, yet few have a customer service policy. A written policy unites the association behind the common goal of fulfilling customer service and explains exactly how to achieve that goal.
Studies show that the presence or absence of a written customer service policy creates substantive differences in the way employees view the importance of customer service.
Below are 13 best practices in customer service you can include in your association's customer service policy.
Whether your Realtor® association serves 400 or 14,000 members, part of its regular function is to field complaints from both members and their customers. If handled properly, those complaints become valuable customer service tools.
"While you're in the midst of a telephone call with an irate customer, it may be hard to view the complaint as a gift, but that's precisely what it is," says Keith Bailey, founder of the Sterling Consulting Group and coauthor of the book Customer Service for Dummies.
Minority awareness: associations use innovative approaches to attract minority buyers and multicultural members.
NAR's new Diversity Assistance Program (DAP) recognized 17 Realtor associations in 2004 with grants to help fund their outreach efforts to minority consumers and bring more cultural diversity into association membership and leadership.