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What Is Your Value?

January 1, 2009: 

Associations everywhere are talking about value propositions and how important it is to have a good one. But what does that really mean?

Essentially, a value proposition is the statement of the tangible things your association offers in return for membership dues.

Are You CEO Material?

January 1, 2009: 

The search for a new CEO always starts with a long wish list of characteristics, usually paired with the caveat “There is no way anyone could meet these requirements, but this is what we want to see in the candidates you bring us.” We hear this statement all the time from the association boards of -directors we work with to locate a new CEO.

At first, their wish list of CEO characteristics is long. But as the search progresses, the same four or five key criteria always move to the top.

The Positive Story

January 1, 2009: 

Why REALTOR® associations should publish their own real estate news.

People don’t rely on national weather reports to plan a day outdoors, so why should they rely on national statistics to plan their home purchase or sale? This is the point the Massachusetts Association of REALTORS® makes on its consumer-focused Web site, www.marealtor.com, underscoring their message, “Real estate, like the weather, is local.”

REALTOR AE Magazine, Fall 2009 Contents

January 1, 2009: 

Offer members business-building value
At a time when REALTORS® are weighing the benefits of staying in the business, you’re more likely to hear this question: What do I get for my dues dollars? Here are 22 great benefits to promote to your members.
By Alice Martin and Carolyn Schwaar

Chair Report
The art of value.
By Gary Clayton, AEC Chair

Briefing: Realtor® association news, events, people, and programs.
By Carolyn Schwaar

AE-to-Member Blog

January 1, 2009: 

When Carol Van Gorp, RCE, CAE, CIPS, e-pro, CEO of the Columbia Board of REALTORS®, Mo., launched her blog in December, she said she’d give it a few weeks to see how it went. Four months later, it’s still going and filled with her observations, explanations, and analyses of association activities and local market happenings.

REALTOR AE Magazine, Spring 2009 Contents

January 1, 2009: 

Boards and Blogs
At least a dozen REALTOR® associations with blogs believe the medium will help build a more informed, connected, and engaged membership. It may be too early to tell, though, whether REALTOR® association blogs can deliver on that promise.

8 Great REALTOR® Association Blogs
Learn who’s blogging, why, and what they’ve learned in these informative snapshots.


Chair Report: The Art of Engagement.
By Gary Clayton, AEC Chair

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