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Political Priority: Involvement at all levels

January 1, 2007: 

I’ll never forget the slogan I saw on a poster in an Ohio state representative’s office when I was visiting for a state legislative conference years ago: “No person’s life, liberty, or pursuit of happiness is safe as long as the legislature is in session.”

Get Out the Vote

January 1, 2007: 

By Carolyn Schwaar

Realtors® have the chance to make “the voice of real estate” heard loud and strong during every election. Of course, that means they must vote. Low member voter
turnout can cripple your efforts to make an impact on local law making. Here are some ways in which Realtor® associations are getting members to vote, as well as some tips that may help your association during the next election.

Charity Driven

January 1, 2007: 

The sense of gratitude you experience after improving someone else’s life makes it clear: Charity work is often its own reward. But when Realtor® associations get charitable, they often garner media attention and improve the perception of Realtors® along the way. There’s nothing wrong with that.

Going with what you know

Standout Promos for Event Marketing

September 1, 2006: 

By Carolyn Schwaar

After examining readers’ reactions to tens of thousands of ads, the American Marketing Association concluded that the best way to create an effective promotion is to present one key idea, in an easy-to-read and -understand manner, that speaks to the needs and interests of your target audience, and is supported by a headline, illustration, and text. Here are some tips to help your ads get noticed.

Copywriting Tips

Are Picnics Passé?

September 1, 2006: 

 

By Bridget Mccrea

The Southwest Iowa Association of Realtors® dates back to the 1920s, and for 84 years it attracted a good portion of the membership to its annual picnic. Men and women gathered around picnic tables and barbecue grills socializing, eating, and enjoying the event, which served as a catalyst for new relationships, business dealings, and friendships.

Hot Topics, Hot Speakers, Hot Ticket: How to Attract A-list Talent

September 1, 2006: 

Outstanding speakers—those that deliver practical tips, motivate, and inspire—are the cornerstone of a successful event.

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