I admit I’m not too politically correct on the whole “green” issue. In fact, when I first heard about associations going “green,” I thought it meant I should take a trip to Ireland. But then I discovered that it had to do with being environmentally friendly.
Recruiting a diverse array of members and leaders is a task filled with potential pitfalls that can frustrate your good intentions. But the end result is well worth the effort. After all, diversity in leadership not only builds credibility in a diverse community, but also enables the association to better understand and meet the needs of its diverse membership. So how can associations successfully recruit with an eye toward diversity?
BY Amy Ritsko-Warren
he headlines have been ferocious. The national, regional, and local media have sunk their teeth into the real estate industry like insatiable beasts in a predator versus prey documentary on the National Geographic Channel. So do we “fight or flight”?
Although running and hiding is an effective course of action with some predators, it only incites the media. A “no comment” response not only implies you have something to coverup but also silences your voice in the conversation with consumers.
Public Events: Associations evaluate housing fairs, first-time homebuyer seminars, and community festivals as ways to promote members.
By Steve DeBretto
This will be the third and final year the Massachusetts Association of Realtors® purchases booth space at an annual home show, the type of industry event many associations attend to build consumer awareness of Realtors® and showcase their expertise.
BY Laurie Janik
Every real estate transaction presents potential legal pitfalls for licensees. Combine an active housing market with an increasingly litigious society, and you have the recipe for lawsuits. Buyers and sellers may bring suits against brokers or agents for a variety of reasons, based on both statutory and common law.
As long as Realtor® associations have had Web sites, many have provided information on homebuying and homeselling. Recently, though, more associations are launching informational Web sites, for a variety of reasons, specifically targeting consumers.