The best associations are recognized as those that know how to custom-tailor programs, products, and services to meet the ever-changing needs of their members. They know how to keep their services fresh, relevant, and valuable to members every day. — Best Practices for Realtor® Association Executives, 2003.
5 tips for PR on a shoestring
Whether you’re just starting out in association management or you’ve been doing it for decades, the range of skills you must master is wide and ever-changing. From managing the office to inspiring volunteers to keeping current on industry trends, RAE offers you these tips for keeping your association ahead of the curve and running smoothly.
5 things AEs need to know to manage effective associations
Malcolm Young, rce, cae, CEO of the Louisiana Association of Realtors®, has received the coveted William R. Magel Award of Excellence in Realtor® Association Management from the National Association of Realtors®. The award is given annually to a person who has excelled in his or her role as an association executive. Young's work to provide immediate practical, monetary, and emotional support to Realtors® left in Hurricane Katrina's wake was only one of the accomplishments that led to this honor.
1. Know what your audience wants
By Elaine Gast
MLS and the
Why the media get real estate issues so wrong . . . and what you can do about it.
There’s something rotten in the news these days. Although news media across the country are reporting on the real estate boom—from the New York Times to the Topeka Capital Journal—very few cast Realtors® in a positive light. When reporters aren’t portraying Realtors® as money-hungry hustlers, chances are they’re botching facts or bungling quotes.
Writing a letter or opinion piece for the press? “The first mistake people make is responding to something negative in another article,” says Steve Cook, NAR’s vice president of public relations. “You’re better off delivering the message you want to convey, instead of debating or criticizing what someone else said.” Here are tips from Cook on writing letters and opinion articles.