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Consumer Focus

January 1, 2007: 

In response to information-hungry homebuyers who are constantly on the prowl for homebuying and homeselling resources, the National Association of Realtors® has adopted a bold strategy. Breaking out of the traditional mold, the association, whose mission centers around serving its members, now will serve consumers as well through a new Web site and other key initatives.

Know the Consumer

January 1, 2007: 

Regardless of whether your association is directly reaching out to and serving today’s consumers, it’s essential to understand how they affect the products and services you provide to your members.

Consumer preferences in communication and house features, not to mention the type of relationship they want with a Realtor®, all affect the way members do business. From online shopping to electronic forms to e-mail and text messaging, the homeselling and homebuying process is evolving.

Small Board Spotlight: Fundraising Event

January 1, 2007: 

By Julie Ziemelis

Action Beyond Size

Strength in numbers” is a popular axiom. However, when you have only 1,600 Realtor® and affiliate members and need to raise tens of thousands of
dollars to fund low-income housing grants, you need something more—spunk and enthusiasm.

The Santa Cruz Association of Realtors®, Calif. Housing Foundation sold 800 tickets and raised $63,000 for the second annual “A Taste of Santa Cruz” fund-raiser held Nov. 2, 2006, in Santa Cruz.

Fall 2007 Consumers & Communities

January 1, 2007: 

Consumer Focus
Why more associations are catering to homebuyers and homesellers with education, advocacy, and outreach.
By Bridget McCrea

Community Building
By getting involved locally, associations and their members are increasing livability in their communities.
By Masha Zager

Charity Driven
Charity work brings associations a sense of fellowship and service, plus valuable media attention. By Mary K. Fons

Spring 2007 Table of Contents

January 1, 2007: 

Chair Report: Too Plugged In?
By Walt Baczkowski

Executive Briefing: Association News and Events
By Carolyn Schwaar

2007 Winners: Outstanding Realtor® Association Web Site Contest
Nine association sites stood out as this year’s winners delivering true member service online.
By Carolyn Schwaar

Web Site Redo
What to look for in a development company when it comes time to overhaul your association’s Web site.
By Bridget McCrea


January 1, 2007: 

Summer 2007 Take Political Action

Picking a Winner
Tips and strategies from Realtor® association GADs on choosing candidates to back with your association’s support and money.
By C. Warren


Lobbying Success
Adopt these best practices from Realtor® association lobbyists to your political program. By Bridget McCrea

Know Your Issues
10 political hot button issues every association should know.
By Carolyn