If you want to positively influence the way consumers think about buying a home—and how they perceive Realtors®—you have to talk to them directly. At least that’s what some associations have decided. That’s why they’ve created programs that educate consumers about home buying, the real estate market, and the role of Realtors®. Here, the experts tell you how they’ve reached out to consumers and boosted their members’ image in the process.
Why Educate Consumers?
With the frequency of my travel this year as AEC chair, mostly to the NAR offices in Chicago, my 13-year-old twins decided to have some fun with good old Dad. At a recent Sunday evening dinner my son Mackenzie, said “Hey, Dad, I saw this movie the other day about a guy who had another family in a distant town . . . do you have another family in Chicago?” Then my daughter Mary got in to the swing by saying “Dad, remember my 13th birthday . . . oh, I forgot, you were in Chicago!” again, laughs all around the table.
Although several state and local associations have launched consumer-oriented Web sites providing free information on important housing issues, few have branded themselves strongly as Realtor® association sites. Many don’t even use the word “Realtor®” in their Web site address.
As the real estate market cools, associations fear losing members . . . and their dues dollars. Can event revenue fill the gap?
Event: Free cocktail reception for affiliates only
Host: Greater Syracuse Association of Realtors®
Cost: $1,200 Profit: $25,000 – $45,000
PRIce to Attend: Free
Strategy: Create and mail one invitation to affiliates
The number of local commercial real estate structures within local and state Realtor® associations has grown dramatically over the last five years. REALTOR associations across the country are seeing the advantages of launching an organization to provide programs and services for their commercial practitioners. Here are just a few of the advantages.
1. Grows your membership -- and your revenue.
2. Educates residential practitioners on the skills, experience, and background needed to be a successful commercial broker
By Todd Costigan
Foil Content Theft
You may refer to it as “data,” but to thieves, your MLS listings are valuable content. To secure your content, consider using a number of the following tools and methods.