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REALTOR AE Magazine, Fall 2006 Contents

September 1, 2006: 

Hot Topics, Hot Speakers, Hot Ticket
Outstanding speakers—those that deliver practical tips, motivate, and inspire—are the cornerstone of a successful event. 
By Karen Jones

Cashing In on Events
As the real estate market cools, associations fear losing members— 
and their dues dollars. Can event revenue fill the gap? 
By Elaine Gast

Speaker Shock: Contract Know-How

September 1, 2006: 

By Marion Hanson

The event was a success. The attendees were impressed with the entire production, most notably your speaker. The next week, you get the speaker’s invoice, and it includes two first-class airline tickets, limousine charges, and several high-priced dinners.

List Issue: Leadership & Outreach

June 1, 2006: 

“Leadership is not magnetic personality, that can just as well be a glib tongue. It is not ‘making friends and influencing people,’ that is flattery. Leadership is lifting a person’s vision to higher sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.” — Peter F. Drucker

8 essentials of association strategic


List Issue: Programs & Profits

June 1, 2006: 

The best associations are recognized as those that know how to custom-tailor programs, products, and services to meet the ever-changing needs of their members. They know how to keep their services fresh, relevant, and valuable to members every day. — Best Practices for Realtor® Association Executives, 2003.

5 tips for PR on a shoestring

List Issue: Management & People Skills

June 1, 2006: 

Whether you’re just starting out in association management or you’ve been doing it for decades, the range of skills you must master is wide and ever-changing. From managing the office to inspiring volunteers to keeping current on industry trends, RAE offers you these tips for keeping your association ahead of the curve and running smoothly.

5 things AEs need to know to manage effective associations

Malcolm Young on Surviving and Thriving

June 1, 2006: 

Malcolm Young, rce, cae, CEO of the Louisiana Association of Realtors®, has received the coveted William R. Magel Award of Excellence in Realtor® Association Management from the National Association of Realtors®. The award is given annually to a person who has excelled in his or her role as an association executive. Young's work to provide immediate practical, monetary, and emotional support to Realtors® left in Hurricane Katrina's wake was only one of the accomplishments that led to this honor.