Lights, Camera, Action! How and Why to Make Association Videos

Why should I make videos?

How many online videos have you watched in the past month? According to comScore, which measures online engagement and use, 85 percent of Internet users watch online videos.

Let’s Meet Online: Technology to Enhance Volunteer Participation

REALTORS®’ jobs often involve spending lots of time on the move, so bringing groups together for meetings and events is always a challenge for association executives. Today, technological tools, which are cheaper and easier to use than ever before, can help address that challenge—although, according to the AEs we spoke to, these tools are a long way from providing a complete solution.

Analytics Are Talking. Are You Listening?

We tell ourselves (and our leadership) that we are doing everything we can to promote a call to action or get the word out about an association event. But if we can’t prove it with data (or are using the wrong analytics), then our communications and marketing efforts risk becoming irrelevant.

To Blog or Not to Blog?

Take a look at REALTOR® associations’ blogs from around the country and you might begin to question what a blog is after all and what it should be.

3% Cap Bill Introduced in the Senate

On Tuesday May 14, 2013 Senator Joe Manchin (D-WV) and Senator Mike Johanns (R-NE) introduced S. 949 "The Consumer Mortgage Choice Act" in the United States Senate. The legislation addresses discrimination in the calculation of fees and points under the 3% cap on fees and points in the Qualified Mortgage rules.

Top 5 Things You Need to Know About the REALTOR® Trademarks

5 Things You Need to Know About the REALTOR® Trademarks