In an ever-changing economy and real estate market, there is one common truth: Effective communication with members is key. RAE takes a look at essential communications technology tools, most of which cost under $15 a month.
We offer steps—from the brainstorming process through a basic implementation—that provide you with great tools to keep your strategic plan alive and show you how to demonstrate your association’s value to your membership.
Supporting a candidate for public office who supports REALTOR® issues provides associations the opportunity to involve their members in community efforts at a whole new level.
REALTOR AE offers a look at how associations are using Facebook and Twitter in the communications strategy.
Tablet computers, especially the iPad—and the applications created specifically for them—are revolutionizing the way association executives get things done. RAE asked AEs for the top tablet computer and smart phone applications that have changed the way they work.
The effect of social media Web sites and blogs on association Web sites is clear: Across all association sizes, member-focused Web sites have become simpler and more member-focused.
Tracy Lee Elmore, 48, association executive of the Sussex County Association of REALTORS®, Md.; David “Sandy” Hendrick, 68, former AE of the Central Oregon Association of REALTORS®; Ken Motta, 78, CEO of Yuma Association of REALTORS®, Ariz.
In May 2012, Cindy Butts, CAE, RCE, CEO of the Maine Association of REALTORS®, will move on to new career opportunities. Butts offers advice to fellow AEs after 24 years in the REALTOR organization.
Wyndi Austin, director of marketing at the SouthEast Valley Regional Association of REALTORS®, Ariz., will dine with President Barack Obama after winning the honor by entering the “Dine with Obama” fund-raising raffle.
Kim Cox, CEO of the 419-member Ozark Gateway Association of REALTORS® in Joplin, Mo., received the Terry McDermott Community Leadership Award during the AE Institute in March. This award was created to honor an AE who has shown outstanding leadership and commitment in helping others outside of his or her regular association duties.