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Response Guidelines

March 19, 2012: 

Actions to be taken when suspicion of misconduct arises should conform to your Association’s Fraud Policy Statement and Fraud Response Plan and will differ depending upon the level of responsibility assigned to you in your Association’s Fraud Policy Statement.

Policy

March 19, 2012: 

A strong Fraud Policy serves as a strategic communication that effectively conveys an association’s commitment to take a proactive stance against fraud.

Background

March 19, 2012: 

The true costs of fraud to an organization go well beyond any specific dollar losses.

Association Assessment

March 19, 2012: 

How is your association handling fraud? You can determine which fraud prevention areas your association should work on by asking critical questions.

Examples from Associations

March 19, 2012: 

Let these examples help you think about how you can show value to your members.

Communicating Value

March 19, 2012: 

All associations do good work. You provide worthwhile services, tools, and information, but sometimes fail to explain them in a clear and meaningful way.

Developing the Value Proposition

March 19, 2012: 

A strong value proposition is a key to making more connections with members. It is made up of one or more benefit statements, sometimes called key messages. These state what a member should expect from you and show them how your product or service benefits them.

Synthesizing the Information

March 19, 2012: 

The goal of synthesizing your information is to analyze the research so you can use it to create a value proposition. The following tasks will help you analyze the information you collected. Assign someone to take the lead, then have the leader share the results with your staff.

Conducting Focus Groups

March 19, 2012: 

A focus group consists of individuals representing a target audience or market. These individuals are asked their perceptions or opinions of an existing or contemplated association product, program, or service. Their responses provide qualitative feedback.

Conducting Member Surveys

March 19, 2012: 

Surveys are best for gathering written responses from a large target audience with minimal employee involvement, especially if you want to show results numerically.

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