When defining the value proposition, local associations need to identify their target audiences. Who are you looking to attract through your programs, products, and services? Brokers should be a target audience since they have the power to increase or decrease membership.
This checklist provides an overview of what you need to consider as you develop your association’s value proposition statement.
A value proposition is the unique statement of the value an association offers its members. It differentiates why being a member is different than not being one. It’s the reason members should pay their dues, invest in a class, or invest in new technology. It is a promise of what they will receive in exchange for their investment.
There are a number of reasons to create a value proposition for your association:
Work Group Purpose
To determine the need for an AE mentor group and develop guidelines and parameters for creating such a group, if warranted.
Work group members discussed the need for an NAR-hosted AE mentor program. There was a consensus among work group members that a national AE mentor group is needed.
Associations that are hosting a REALTOR® Leadership Program course locally can use the following flyers to promote the course.
The following communities and resources connect AEs with their peers and support them in their roles as association managers.
See how this association used YouTube to encourage online dues payment.
AE Institute Welcome Lounge
Friday, March 13, 4:00 p.m. – 6:00 p.m.
Hotel accommodations are available to all attendees at the headquarters hotel.
The AE Institute is the premier professional development event for local and state REALTOR® association staff. The Institute curriculum is geared toward their needs as REALTOR® association executives.