2010 AE Institute Advisory Board Goals
2010 COMMITTEE GOALS
Committee/Subcommittee/Forum Name: Association Executives Institute Advisory Board
Co-Chair: Jenny Pakula, RCE, CIPS
Co-Chair: Ed Barisa
Vice Chair: Rebecca Grossman, RCE
Liaison: Marbury Little
Goal #1
Work with NAR staff, CREA staff, and other AE subject matter experts to plan the curriculum for the 2010 AE Institute, scheduled for April 16-20, 2010, in Quebec City, Canada.
Expected Outcome
AEs are better prepared to address the issues that have an impact on their members' business. The course, speaker, and overall program rating for the 2010 Institute are 4.0 or above (on a 5.0 scale, with 5.0 being the highest).
Action/Update
The 2010 AE Institute Advisory Board met in Chicago July 14-15 to plan the 2010 AE Institute curriculum. The four programming tracks at the '10 Institute each contain a variety of programming levels, thus satisfying the experience levels of all AEs. The four tracks are titled: Leadership; Quality of Life; Staying Relevant; and Technology.
Some of the education session speakers at the '10 Institute include Lynn Cohn, Michael Staver, Susan Sarfati, Doug Devitre, Kare Anderson, and Bill Charney. The Opening Session keynote speaker is Eric Saperston. Saperston is a strong believer in the power of the individual to make a difference and is unwilling to let anyone accept anything less than an extraordinary life. There are two additional keynotes scheduled during the Institute: Amber MacArthur and Bill Strickland. MacArthur traces the profound impact of emerging technologies on the way we live, work, and play -- and she makes it all fun. Strickland will share his unshakable message of leadership, self-worth and the intrinsic ability in all of us to achieve remarkable transformation in our lives.
As in years' past, the Institute will offer the day-long Certified Professional Standards Training on Friday, April 16, as well as the University of Chicago classes for those AEs pursuing the University of Chicago Certificate in Nonprofit Management.
Goal #2
Structure programming to allow for presentations on emerging strategic issues that are relevant to all levels of the organization.
Expected Outcome
Open timeslots in the AE Institute curriculum will allow attendees to be briefed on the most up-to-date strategic issues on the industry horizon, so they return to their associations (and to their association leadership) with the latest information on NAR and CREA initiatives.
Action/Update
The Institute curriculum contains some open timeslots during regular programming hours so that we can reach AEs on need-to-know issues that might emerge in the months leading up to the Institute. There are also several early-morning timeslots that can accommodate emerging issue sessions as well.
Goal #3
Incorporate more programs on social networking and multiple listing services into the 2010 curriculum.
Expected Outcome
Institute attendees will leave the Institute with a general understanding of some of the new media flooding all facets of business and industry, and have an opportunity for some hands-on experience with some of these tools. They'll also be better prepared to manage their associations in light of the expected changes to MLS.
Action/Update
The 2010 Institute will feature a class on the next generation of MLS, along with some classes on how members can leverage local MLS data to enhance their businesses. Back by popular demand is the Institute's “Tech Trends Lab,” a hands-on room where 20-25 AEs can bring their own laptops and learn about new social media technologies. NAR staff will present these hands-on sessions throughout the Institute.
Goal #4
Ensure the Institute satisfies the learning needs of seasoned AEs as well as those who are new to the business, and those of U.S. AEs and Canadian AEs.
Expected Outcome
Seasoned AEs who have felt less a part of Institute over the past few years now feel a renewed sense of belonging; newer AEs are given the proper instruction they need to start managing their associations with confidence. AEs from both countries leave the Institute having gained more knowledge than prior to attending.
Action/Update
The four tracks contain a variety of programming levels that appeal to all experience levels, including those who have been in the business for 15+ years. Some examples of seasoned programming include the following course titles: Surprise, Delight, and Challenge: Creating Exceptional Customer Service Experiences; Recruiting, Reviving, and Retaining Young Leadership; Empowering Leaders to Empower Others; and Ethics, Risk Management, and Social Media.
Impact on other committees
The AE Institute Advisory Board may look to NAR's Strategic Planning Committee to provide an update on emerging issues the Board should address in the 2010 AE Institute curriculum.
Anticipated action by Executive Committee or Board of Directors
None
