Senior Vice President of Sales & Marketing, Business Development & Strategic Investments, Professional Development and Conventions
Robert Goldberg serves as Senior Vice President of Sales & Marketing, Business Development & Strategic Investments, Professional Development and Conventions for NAR. In this recently expanded role, Mr. Goldberg oversees several groups that are focused on building the NAR brand and its value to members and the association, and has far-reaching responsibility for revenue through publications ads, products and trade show sales and sponsorships. Through his lucrative negotiations with Fortune 500 and other companies, the REALTOR Benefits® alliance program continues to provide value to members and generates significant non-dues revenues for the association.He also oversees the Internet Products group; the Marketing Research group; the Product Management group; and the Marketing Communications & Promotions group. Mr. Goldberg leads the Conventions group which develops and manages programing and events for the world’s largest real estate trade show and convention, and other major NAR meetings. He has been with the National Association of REALTORS® since 1995.
In his role as Senior Vice President Administration for REALTOR® University, he is responsible for oversight of University graduate school staff and day to day operations including the research center, curriculum development and budgets.
Additionally, Mr. Goldberg is the President and Chief Executive Officer for the REALTORS® Information Network (RIN), a for profit, wholly-owned subsidiary of the National Association of REALTORS® (NAR), the nation’s largest professional trade association. As CEO, he is responsible for oversight of the realtor.com® Operating Agreement with Move, Inc. Previously, Mr. Goldberg was the Chief Operating Officer and Senior Vice President of Marketing for RIN. As a member of the Executive Management team, he was responsible for business development and strategic partnerships, product marketing, management of all products and services, contract negotiations, strategic planning, competitive positioning, marketing and corporate communications, advertising and promotions, and conventions.
Prior to joining RIN, Mr. Goldberg was a Senior Vice President with PRC Realty Systems, the nation's leading provider of computer-based real estate information systems with $85M in annual revenues. As an Officer of the company, he was responsible for marketing, business development, strategic planning, business operations (specifically having P/L responsibility for a $20M business), operations review, business process re-engineering, and employee growth, as well as playing an active role in the $60M sale of PRC Realty Systems. Additionally, Mr. Goldberg was responsible for product management (online services, application software products, published products), software development and support, product launches and positioning, convention planning, field sales support, third party product evaluation, customer advisory group liaison, competitive analysis, and internal and external communications.
In his 11 years with PRC, Mr. Goldberg also held key management positions in Business Operations, Sales (led company in 1992 with $24M in sales), Product Marketing, Product Support and Customer Services.
Previously, he was the National Marketing Manager with IFI/Plenum Data Corp., a leader in online information database products distributed through Dialog Information Services.
Mr. Goldberg holds a Bachelor of Arts degree from the University of North Carolina-Chapel Hill. He and his wife, Susan, live in Clarksville, Maryland.