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Travel Via Paperback: Three Must-Reads

October 9, 2012: 

Here are three must-reads for real estate agents looking to go global.

The 'Prius Effect' on Home Sales?

October 9, 2012: 

More studies are showing the power of green on boosting sales prices.

Four Ways to Understand Your Competition

October 8, 2012: 

If you don't have a full and objective assessment of your market's competitive framework, you won't be able to effectively position a property in a manner that will motivate buyers.

Most Sellers Estimate Home Value Well Above Recommended Listing Price

October 8, 2012: 

Seventy-seven percent of home owners think their home is worth a lot more than it really is, according to HomeGain's third quarter 2012 National Home Values Survey Results of 300 real estate agents.

Tailor Your Marketing to Echo Boomers

October 4, 2012: 

Young adults born between 1982-1995 -- called echo boomers -- are much different from the baby boomers and present unique challenges and opportunities for REALTORS®. Learn how to connect on what's important to them.

Different Ads for Different Markets

October 3, 2012: 

Don't blanket-advertise your listings. Instead, talk directly to various buyers through multifaceted ad campaigns.

YPN Agent Appears on 'House Hunters'

October 1, 2012: 

This Q&A between Lounge blogger Lynn Minnick and YPNer Carl Lantz provides an inside look at the popular reality show.

How to Select Paint Colors for Open Floor Plans

October 1, 2012: 

An open floor plan offers easy access from room to room, making the home feel larger and making it a great space for entertaining. The problem comes when you want to paint the walls.

8 Perfect Housewarming Books

September 27, 2012: 

Consider these books—paired with some hard-to-shop-for personality types—as a jumping-off point for finding the perfect literary closing gift for your clients.

Susan Cain: Shunning the Spotlight

September 25, 2012: 

In her paradigm-shifting New York Times best seller Quiet, Susan Cain reveals the advantages of being an introvert in a world that celebrates extroverts.

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