This Field Guide provides materials in Spanish, statistics, marketing tips, Spanish real estate dictionaries and more to assist REALTORS® with their Hispanic clientele.
(Updated January 2014)
What is the best way to determine the asking price of a house and why is it important? Find out here in this field guide. (A. Siudzinski, Senior Information Specialist)
Home Pricing Statistics
Marketing is an essential ingredient for the success of any business. The material in this field guide will give you a wealth of information helping you market your expertise to potential customers.
(Updated December 2013)
Thinking about opening your own real estate business? Find out if you are ready to be a boss, tips on writing a business plan and much more. (A. Siudzinski, Senior Library Information Specialist)
(Updated December 2012)
Get top selling tips from NAR and other sources. Learn what works and what doesn't work in real estate sales. Most importantly, find out which sales techniques successful REALTORS® use. (A. Siudzinski, Senior Library Information Specialist)
(Updated August 2013)
Don't underestimate the importance of a powerful sales meeting. Meetings are a necessary part of business. Find useful tips and links for planning productive sales meetings in a challenging market in this updated field guide. Get money-saving ideas for your business and yourself. We've gathered the best tips, websites and eBooks to help you out. (M. Glick, Senior Information Specialist)
Because today's consumers want accurate information quickly and conveniently, real estate professionals must harness the features and capabilities of online marketing to meet these ever-increasing needs. In this field guide you will find an overview of online marketing basics, like tips on marketing your website.
This guide provides tips to ensure your direct mail campaign competes against the mailers of top-producing agents and delivers an effective, targeted message.
(Updated September 2013)
Whether you own a real estate firm or are thinking of buying or selling one, it's important to know what the business is worth. The following articles and studies can provide some insight into determining the value of a real estate firm and its assets. (S. Hogan, Information & Web Content Specialist)
(Updated June 2013)
Valuing the intangible? Understand the distinctions between business value, going-concern, and goodwill—and find out how these concepts apply to hotels & motels, retail establishments, and special purpose properties—in this updated field guide.