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Field Guide to Sales Techniques

June 21, 2012: 

(Updated December 2012)

Get top selling tips from NAR and other sources. Learn what works and what doesn't work in real estate sales. Most importantly, find out which sales techniques successful REALTORS® use. (A. Siudzinski, Senior Library Information Specialist)

Field Guide to Sales Meetings

June 21, 2012: 

(Updated August 2013)

Don't underestimate the importance of a powerful sales meeting. Meetings are a necessary part of business. Find useful tips and links for planning productive sales meetings in a challenging market in this updated field guide. Get money-saving ideas for your business and yourself. We've gathered the best tips, websites and eBooks to help you out. (M. Glick, Senior Information Specialist)

Field Guide to Effective Online Marketing

June 21, 2012: 

Because today's consumers want accurate information quickly and conveniently, real estate professionals must harness the features and capabilities of online marketing to meet these ever-increasing needs. In this field guide you will find an overview of online marketing basics, like tips on marketing your website.

Field Guide to Direct Mail

June 21, 2012: 

This guide provides tips to ensure your direct mail campaign competes against the mailers of top-producing agents and delivers an effective, targeted message.

Field Guide to Appraisal of Real Estate Offices & Selling Your Book of Business

June 18, 2012: 

(Updated September 2013)
Whether you own a real estate firm or are thinking of buying or selling one, it's important to know what the business is worth. The following articles and studies can provide some insight into determining the value of a real estate firm and its assets. (S. Hogan, Information & Web Content Specialist)

Field Guide to Business Value

June 15, 2012: 

(Updated June 2013)

Valuing the intangible? Understand the distinctions between business value, going-concern, and goodwill—and find out how these concepts apply to hotels & motels, retail establishments, and special purpose properties—in this updated field guide.

Highlights from the Profile of International Home Buying Activity 2013

June 14, 2012: 

These highlights from the Profile of International Home Buying Activity 2013 report provide charts and graphs that will allow you to quickly scan the main points of the report.

Field Guide to Agricultural/Farm Land

June 13, 2012: 

This Field Guide explores the pros and cons of owning farm property.

Field Guide to Short Sales

June 13, 2012: 

(Updated April 2014)

What is a short sale? A short sale is a sales transaction in which the seller's mortgage lender agrees to accept a payoff of less than the balance due on the loan. This page offers information about the basics of short sales and advice for the real estate professional. (A. Siudzinski, Senior Library Information Specialist)

National Association of Realtors® Applies for New .Realtor Top-Level Domain

June 12, 2012: 

Home buyers, sellers and investors may soon find it easier to locate trusted and valued real estate information, resources and services online. The National Association of Realtors®, through its wholly owned subsidiary, the Realtors® Information Network (RIN), has applied for the branded .Realtor top-level domain (TLD) as an alternative to the familiar and commonly used .com or .org. Applications have also been submitted for .realestate and .home.