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Field Guide to Determining Asking Price

June 21, 2012: 

(Updated January 2014)

What is the best way to determine the asking price of a house and why is it important?  Find out here in this field guide. (A. Siudzinski, Senior Information Specialist)

Home Pricing Statistics


Field Guide to Marketing Tips for REALTORS®

June 21, 2012: 

Marketing is an essential ingredient for the success of any business. The material in this field guide will give you a wealth of information helping you market your expertise to potential customers.

Field Guide to Opening a Real Estate Brokerage

June 21, 2012: 

(Updated December 2013)

Thinking about opening your own real estate business? Find out if you are ready to be a boss, tips on writing a business plan and much more. (A. Siudzinski, Senior Library Information Specialist)

Field Guide to Sales Techniques

June 21, 2012: 

(Updated December 2012)

Get top selling tips from NAR and other sources. Learn what works and what doesn't work in real estate sales. Most importantly, find out which sales techniques successful REALTORS® use. (A. Siudzinski, Senior Library Information Specialist)

Field Guide to Sales Meetings

June 21, 2012: 

Find useful tips and links for planning productive sales meetings in a challenging market in this updated field guide.

Field Guide to Effective Online Marketing

June 21, 2012: 

Real estate professionals must harness the features and capabilities of online marketing to meet ever-increasing needs. In this field guide you will find an overview of online marketing basics, like tips on marketing your website.

Field Guide to Direct Mail

June 21, 2012: 

This guide provides tips to ensure your direct mail campaign competes against the mailers of top-producing agents and delivers an effective, targeted message.

Field Guide to Appraisal of Real Estate Offices & Selling Your Book of Business

June 18, 2012: 

Insight into determining the value of a real estate firm and its assets.

Field Guide to Business Value

June 15, 2012: 

(Updated May 2014)

Valuing the intangible? Understand the distinctions between business value, going-concern, and goodwill—and find out how these concepts apply to hotels & motels, retail establishments, and special purpose properties—in this updated field guide.

Field Guide to Agricultural/Farm Land

June 13, 2012: 

This Field Guide explores the pros and cons of owning farm property.