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Field Guide to Marketing to the 50+ Population

June 21, 2012: 

(Updated July 2014)

The over-50 population is a growing force in America and the rate of home ownership is higher among this age group than in any other. Today's seniors have more active lifestyles, are more affluent and if they "downsize" their homes it is in square footage rather than price. This field guide offers articles, statistical data and links to help REALTORS® gain insight into this lucrative demographic. (C. Dodge, Information Specialist)

Field Guide to Marketing to the Hispanic Community

June 21, 2012: 

This Field Guide provides resources and statistics, materials in Spanish and Spanish eBooks to assist REALTORS® with their Hispanic clientele.

Field Guide to Determining Asking Price

June 21, 2012: 

(Updated January 2014)

What is the best way to determine the asking price of a house and why is it important?  Find out here in this field guide. (A. Siudzinski, Senior Information Specialist)

Home Pricing Statistics


Field Guide to Marketing Tips for REALTORS®

June 21, 2012: 

Marketing is an essential ingredient for the success of any business. The material in this field guide will give you a wealth of information helping you market your expertise to potential customers.

Field Guide to Opening a Real Estate Brokerage

June 21, 2012: 

(Updated December 2014)

Thinking about opening your own real estate business? Find out if you are ready to be a boss, tips on writing a business plan and much more. (A. Siudzinski, Senior Library Information Specialist)

Field Guide to Sales Techniques

June 21, 2012: 

(Updated December 2012)

Get top selling tips from NAR and other sources. Learn what works and what doesn't work in real estate sales. Most importantly, find out which sales techniques successful REALTORS® use. (A. Siudzinski, Senior Library Information Specialist)

Field Guide to Sales Meetings

June 21, 2012: 

Find useful tips and links for planning productive sales meetings in a challenging market in this updated field guide.

Field Guide to Effective Online Marketing

June 21, 2012: 

Real estate professionals must harness the features and capabilities of online marketing to meet ever-increasing needs. In this field guide you will find an overview of online marketing basics, like tips on marketing your website.

Field Guide to Direct Mail

June 21, 2012: 

This guide provides tips to ensure your direct mail campaign competes against the mailers of top-producing agents and delivers an effective, targeted message.

Field Guide to Appraisal of Real Estate Offices & Selling Your Book of Business

June 18, 2012: 

Insight into determining the value of a real estate firm and its assets.