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Field Guide to Sales Techniques

June 21, 2012: 

(Updated December 2012)

Get top selling tips from NAR and other sources. Learn what works and what doesn't work in real estate sales. Most importantly, find out which sales techniques successful REALTORS® use. (A. Siudzinski, Senior Library Information Specialist)

Field Guide to Sales Meetings

June 21, 2012: 

Find useful tips and links for planning productive sales meetings in a challenging market in this updated field guide.

Field Guide to Effective Online Marketing

June 21, 2012: 

Real estate professionals must harness the features and capabilities of online marketing to meet ever-increasing needs. In this field guide you will find an overview of online marketing basics, like tips on marketing your website.

Field Guide to Direct Mail

June 21, 2012: 

This guide provides tips to ensure your direct mail campaign competes against the mailers of top-producing agents and delivers an effective, targeted message.

Field Guide to Appraisal of Real Estate Offices & Selling Your Book of Business

June 18, 2012: 

Insight into determining the value of a real estate firm and its assets.

Field Guide to Business Value

June 15, 2012: 

(Updated May 2014)

Valuing the intangible? Understand the distinctions between business value, going-concern, and goodwill—and find out how these concepts apply to hotels & motels, retail establishments, and special purpose properties—in this updated field guide.

Field Guide to Agricultural/Farm Land

June 13, 2012: 

This Field Guide explores the pros and cons of owning farm property.

Field Guide to Short Sales

June 13, 2012: 

(Updated April 2014)

What is a short sale? A short sale is a sales transaction in which the seller's mortgage lender agrees to accept a payoff of less than the balance due on the loan. This page offers information about the basics of short sales and advice for the real estate professional. (A. Siudzinski, Senior Library Information Specialist)

National Association of Realtors® Applies for New .Realtor Top-Level Domain

June 12, 2012: 

Home buyers, sellers and investors may soon find it easier to locate trusted and valued real estate information, resources and services online. The National Association of Realtors®, through its wholly owned subsidiary, the Realtors® Information Network (RIN), has applied for the branded .Realtor top-level domain (TLD) as an alternative to the familiar and commonly used .com or .org. Applications have also been submitted for .realestate and .home.

International Home Buying Activity 2012

June 12, 2012: 

Due to low prices and the relative weakness of the dollar, international buyers continue to identify the U.S. as a desirable place to own property and make a profitable investment.