(updated April 2013)
Developing new leads is crucial to expanding a successful real estate business. In this Field Guide, a wealth of resources are available to you including several toolkits from REALTOR® Magazine Online, relevant articles from various websites, plus books, eBooks, and related Field Guides from Information Central.
This updated field guide goes over the basics, reviews current security settings, and explores how REALTORS® are using Facebook to build their brand.
(Updated July 2012)
Energy audits are a great way to save money, save energy and save the planet. Find out the basics of conducting your own energy audit and how to hire a professional in this field guide.
As of January 1, 2005, telemarketers and sellers (including REALTORS®) are required to search the registry at least once every 31 days and drop from their call lists the phone numbers of consumers who have registered. This field guide provides information Do-Not-Call and Do-Not-Fax laws.
(Updated October 2013)
Do you dare disclose if there is murder or mayhem at your listing? What if the owner was a controversial person? What are the professional and logistical challenges if there is a well-publicized ghost on your next property? Don't despair, help is here! This page offers some creative marketing tools and advice for selling properties with an unsavory past. (A. Siudzinski, Senior Library Information Specialist).
(Updated March 2014)
In the world of association management, a key element to success is communication. Communicating includes how to deal effectively with staff or membership, or how to correctly transmit an email message. The following resources help today's busy association executive better understand and achieve successful styles of communication. (A. Siudzinski, Senior Library Information Specialist)
Find out the pros and cons of buying and selling, how to stage a home during this time of year, and whether to decorate or not.
Learn about this up-and-coming technology and how it can benefit the real estate profession in this regularly updated Field Guide.
(Updated February 2014)
Originally started as an annual national event in 1956 as a way to promote the benefits of home ownership and the value of using of a REALTOR® in real estate transactions, American Home Week has gone through many changes over the years.