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Overview of NAR and MIPIM Asia
NAR will be participating in the MIPIM-Asia property marketing show in Hong Kong in November 2008.
NAR is actively encouraging state and large metro area REALTOR® associations to partner with the area's economic development board to promote targeted investment. NAR’s presence there encourages inbound U.S. investment, not where to invest. That’s your Association’s opportunity!
NAR’s function at MIPIM-Asia will be to educate Asian investors about the role of the real estate broker in U.S. property transactions and to promote, specifically, the use of a REALTOR®.
Why and How your REALTOR® Association Should Participate
Why Participate in MIPIM Asia?
At a time when the U.S. economy has taken a hit, the dollar is down against foreign currencies and membership numbers may have dropped, it’s easy to say that this is NOT the time to pursue such opportunities, but I’d suggest that now is EXACTLY the time you should consider this. Why? Here are just a few reasons:
- The U.S. market has ample inventory, but domestic sales are down. Combine this with a weaker dollar against Asian currencies, and this is the perfect scenario for increased Asian investment.
- In a tight market, your members look to maximize every dollar and may be asking what the Association is doing to help counter the domestic market slowdown? Working to attract a new source of buyers into the market is a pretty good response.
- Strengthening alliances with area economic development boards is a win-win and provides a longer-term payoff than just one event or for a specific group of members. With foreign direct investment into the U.S. on the rise, those U.S. states actively seeking the money will do so.
- Asia is on the rise. According to the International Monetary Fund the U.S. dollar is now closer to a sustainable value than it has been in a decade, while the euro is overvalued. The U.S. – Asia imbalances are the result of years of heavy U.S. consumption matched by equally heavy Asian savings. Such imbalances are potentially dangerous as if foreign investors' appetite for U.S. assets ever slackens, it could trigger a sharp fall in the dollar before causing interest rates to jump. The dollar's decline is a key element in putting the global economy on sounder long-term footing, making U.S. products less expensive for foreign buyers. (July 23, 2008 USA Today)
For more information about why to participate in MIPIM Asia, visit the MIPIM Asia Web site.
How to Participate in MIPIM Asia?
Detailed sponsorship information and sponsorship registration is available: Download Flyer on NAR's USA Pavilion at MIPIM Asia (PDF) >>
NAR Members interested in attending the MIPIM Asia Expo without being an exhibitor or sponsor, may register directly for the Expo using the NAR Subsidary registration form (provides 30% discounted rate).
Question
Please contact Carol Weinrich, Managing Director of NAR International Operations, for more information and with questions at 1.312.329.8820 or cweinrich@realtors.org.
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