Personal Marketing
CIPS Directory Listing | Ads for CIPS Designees | CIPS Logo | WorldProperties.com Logo | CIPS Designee Personal Marketing Kit | International Real Estate Income Survey
CIPS Directory Listings
All CIPS Network members receive a listing in both the printed directory as well as the online, searchable directory. Designees are provided space for a photo and 150 word biography. To update your listing, e-mail changes to NAR International. Designee photos and biographies should be sent in an electronic format. The online directory is updated weekly. CIPS Network members may advertise in the print directory, printed and mailed each spring to all Network members, foreign real estate organizations, U.S. and foreign chambers of commerce, global real estate meeting attendees and more. Learn more about advertising opportunities for members and non-members.
Camera-ready Ads for CIPS Designees
As a benefit of membership, professionally designed personal marketing advertisements are available to CIPS Designees for use in local publications or a personal newsletter. Camera-ready copies are mailed directly. PDF files of these advertisements for downloading and printing are attached below. Only CIPS Designees may use these advertisements.
Camera-ready Moving Ad (436K PDF file) >>
Camera-ready Diversity Ad (543K PDF file) >>
Camera-ready Invest Ad (99K PDF file) >>
Camera-ready Networking Ad (171K PDF file) >>
Adobe Acrobat Reader is necessary to read these files. Download a free copy.
CIPS Logo
The CIPS logo may be used only by CIPS designees. Members of NAR, including non-U.S. members who are a member of a bilateral partner of NAR's and who have joined NAR through the CIPS Network may use the block REALTOR® logo. CIPS Network members who reside in a country where NAR has no bilateral agreement may not use the REALTOR® name or logo. For a downloadable copy of the CIPS logo and other NAR logos, click here: REALTOR® Logo Files.
WorldProperties.com Logo
By virtue of membership in NAR, all REALTORS® are also members of ICREA, the International Consortium of Real Estate Associations. Listings that appear nationally on Realtor.com can also be found on WorldProperties.com. Distinguish yourself as an international real estate professional by posting the WorldProperties.com logo and link on your website and/or business cards.
WorldProperties.com Print Logo >>
CIPS Designee Personal Marketing Kit
The following files are included on a CD-ROM that is sent to all CIPS designees. Only Designees may use these files. The CD-ROM includes print quality art files that allow you to choose from 4 different postcard styles and 4 different ad slick styles for advertising your business to selected markets.
4 postcard art files in pdf format:
Diversity>>
Global-net>>
Investing>>
Moving>>
1 back-of-the-postcard art file in pdf format:
"Imprinting" file in pdf format for ideas on how to personalize your postcards and ads:
Instructions for Imprinting>>
* 8 ad slick art files: 4 full page black and white art files & 4 full page color art files, all in pdf format
The following text contains suggestions for customizing and printing:
The back-of-the-postcard art file and all the ad slick art files contain blank areas for inserting your customized message.
POSTCARDS & BROCHURE
The back-of-the-postcard art file and brochure art file have a space to add your personalization. You can customize the back-of-the-postcard art file and brochure art file by adding name, contact info, even a photo, in the upper left hand corner.
See the imprinting file for more directions.
AD SLICKS
Each of the 8 different camera-ready ad slick art files has a customizable area. Like the postcards, you can add a name, contact info and even photo to personalize.
See the imprinting file for more directions.
FILE APPLICATION:
All the files on this disc are Adobe Portable Document Format (pdf) files. This universally accepted file format allows you to open and view the art files on your own computer using the free Adobe Acrobat Reader. In order to open and print pdf files from your own computer you will need the Adobe Acrobat Reader application on your system.
If you do not have this application, you can download a free Reader from:
http://www.adobe.com/products/acrobat/
This is a free software download that lets you view and print Adobe Portable Document Format (pdf) files on a variety of hardware and operating system platforms.
NOTE: In order to customize the postcards and ads yourself, you will need the full version of the Adobe Acrobat application. The full version allows you to add content to pdf files. This is not a free download. You can find more information on the product and costs at:
http://www.adobe.com/products/acrobat/
PRINTING AND CUSTOMIZING POSTCARDS & ADS USING AN OUTSIDE PRINTING SERVICE:
As stated earlier, pdf's are a universally accepted file format. In almost all cases, any print or copy shop will have the ability to open and customize the pdf art files included on this CD-ROM. Sometimes postcard printers/vendors have special deals. Take some time to do an online search for postcard printers that can offer you discounts. If you're more comfortable working with someone in person, find a print or copy shop in your area.
When working with outside printing services, you will need to deliver the pdf art files to your shop of choice, either via email or on a CD-ROM. You will also need to deliver your personalization information along with the art files. You can handwrite your personalization information but be sure to write legibly to not confuse the vendor inputting the information for you. Better yet, give the vendor a word file of your personalization information. OR If you are sending art files via email, just type the personalization information into the body of the email. There's less room for mistakes when a vendor can cut and paste information directly from a word file or an email.
If you're ordering an imprint of your photo on a postcard or ad, be sure to give the shop a digital photo file with your personalization information and art files.
PLACING AN AD IN A LOCAL PUBLICATION
If you're placing an ad in a local publication, you can deliver the selected ad file(s), along with your personalization info (same as above), directly to the publication. Like a print or copy shop, publications have in-house services that are able to open and customize pdf files and prepare those files to be placed in their publication. Don't worry if the publication has specific dimensions for their ads, they will be able to adjust the art file you give them to fit the ad space.
When considering where to place your ads, keep in mind publications such as club and community newsletters. Though their circulation may be smaller, the audiences are focused and, if you belong to a club, members may already know you, increasing the effect of your efforts. Newsletters such as these may be more cost-effective alternatives than general circulation publications, too. Also consider coordinating your ad placements with your postcard mailing so that the message of each one is reinforced by the other.
International Real Estate Market Survey
There are benefits associated with international real estate activity and CIPS designation for REALTORS®. The International Real Estate Activity and REALTOR® Income Report investigates the impact of international real estate activity and CIPS designation on REALTORS®’ income and identifies the factors that may help REALTORS® initiate or even accelerate their international involvement.
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