NAR's Commercial "Virtual" Book Club
Join us for the first ever "virtual" book club — where the discussion all happens online. With a virtual book club, there are no set meeting times, so you determine your reading pace. As you complete each chapter, you can either go straight to the discussion on LinkedIn or check out that chapter's webinar.
How Our Book Club Works
- Buy the book.
- Join us on LinkedIn.
- Download and listen to the chapter webinars.
- Register for the live Q&A, then log in to participate.
- Share your experience, questions, and comments on LinkedIn.
Current Book
The first book is Selling Real Estate Services: Third-Level Secrets of Top Producers, by Robert Potter.
Listen to previous Q&As with the author:
LinkedIn Discussion Group
If you aren't already a member of NAR’s Commercial LinkedIn group, join today and add yourself to the subgroup for the Book Club. There you'll be able to post questions, add comments, and share your takeaways from the book.
Webinars
Download and listen to these 30-minute pre-recorded chapter webinars to help guide you through the content.
Ch. 1 Third-Level Selling
Ch. 2 How (and Why) Clients Choose You
Ch. 3 Navigating from Vendor (Level 1) to Preferred Provider (Level 2)
Ch. 4 Accelerating Personal Relationships
Ch. 5 Accelerating Professional Relationships
Ch. 6 Finding Project/Property Difference
Ch. 7 Finding and Aligning to Client Preferences
Ch. 8 Finding and Aligning to the Client's Decision Process
Ch. 9 Third-Level Proposals and Presentations
Ch. 10 Price and Third-Level Negotiation
Ch. 11 Third-Level Client Satisfaction
Ch. 12 Winning in the Invisible Market
Questions? E-mail us at NARCommerical@realtors.org.
