Powered by Google

Search form

Consumer Advertising Campaign

The National Association of REALTORS® reaches consumers with important real estate information through its national advertising effort – the Consumer Advertising Campaign. Formerly the Public Advocacy Campaign, NAR’s national advertising efforts aim to persuade and educate the public about the value of property ownership and the Realtor® brand.

On these pages, you can:

  • Learn about the strategy behind the current campaign and the results of past efforts
  • View campaign materials for association and member use
  • Order materials and contribute to the campaign's success within local markets

Market Momentum

NAR’s national advertising highlights the real estate issues that matter to REALTORS® and their clients. The newest messaging focuses on current real estate market conditions and implications for buyers and sellers. "Make Your Move" encourages consumers to stop waiting, start considering, and make a move by calling a Realtor® and visiting realtor.com®.

Media Plan

Information and materials are available to help local and state associations coordinate their own outreach efforts with the campaign.

Research Results

Each year the National Association of REALTORS® conducts tracking studies with consumers and members to assess attitudes and perceptions regarding REALTORS®, the real estate market, and the value of homeownership.