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Home Ownership Matters

There’s a reason homeownership is called the American Dream. People aspire to home ownership for the financial and social benefits it conveys. The print ad for this campaign explains Realtors' long-standing commitment to defending homeownership.

Separately, the “Book Report” materials emphasize the social benefits of homeownership for families and communities. These materials include TV, radio, print and online creative that underscore the value of home ownership in improving academic achievement, creating stability and strengthening families.

Preview Advertising Materials

Book Report / TV Download

 

For Associations

These printed materials are available for local and state associations to customize.

Home Ownership Matters Print Ad
Book Report Print Ad

Book Report Radio Ad

For REALTORS®

Home Ownership Matters Web Banner

Customize Materials

The online ad generator allows local and state associations to customize standard-size print and outdoor ads by adding information such as the association’s name, phone number, and Web site address. You will be able to preview your customized ad online. After you approve the preview, you can then generate a high-resolution PDF suitable for insertion into a publication.

Customize radio and television ads.

As established by the campaign guidelines, INDIVIDUAL MEMBERS CANNOT CUSTOMIZE PUBLIC AWARENESS CAMPAIGN MATERIALS TO PLACE AS ADVERTISING.