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REALTORS® and realtor.com®: Together, we make home happen.

The Real People campaign explains to consumers why REALTORS®, now more than ever before, are essential to helping them realize their real estate dreams. As most people begin their home search online, serious buyers need access to the most accurate, up-to-date information. Realtor.com® is the most accurate online real estate portal, and REALTORS® have the local market insights and experience necessary for success. Together, we make home happen.

Preview Advertising Materials

Real People/TV/Digital Ad

For Associations

Real People Radio Ad

Customize Materials

The online ad generator allows local and state associations to customize standard-size print and outdoor ads by adding information such as the association’s name, phone number, and Web site address. You will be able to preview your customized ad online. After you approve the preview, you can then generate a high-resolution PDF suitable for insertion into a publication. Due to large file sizes for bus shelters and billboards, you will be contacted to make arrangements for delivery of high-resolution artwork for these outdoor layouts after you submit your customizable information.

As established by the campaign guidelines, INDIVIDUAL MEMBERS CANNOT CUSTOMIZE PUBLIC AWARENESS CAMPAIGN MATERIALS TO PLACE AS ADVERTISING.

Order Materials

If your publication needs print ads in sizes other than 11 X 17, 8.5 X 11, 10.75 X 8.25, 5.375 X 8.25, 5.375 X 4.125 or 4.25 X 5.5, you can request other customized sizes for a fee.

To customize the radio or television ads, visit the ad generator.