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What Matters Most

“What Matters Most” reminds homeowners, buyers and sellers alike that homeownership remains the foundation of the American Dream. The advertising materials underscore the value that REALTORS® bring to communities and their clients, and explain that REALTORS® are prepared—to show you options, answer your questions and guide you home.

Preview Advertising Materials

What Matters Most / TV Download

 

For Associations

These ads are available for local and state associations to customize.

What Matters Most Print Ad

What Matters Most Radio Ad
Our Place Radio Ad

For REALTORS®

What Matters Most Web Banner

Customize Materials

The online ad generator allows local and state associations to customize standard-size print and outdoor ads by adding information such as the association’s name, phone number, and Web site address. You will be able to preview your customized ad online. After you approve the preview, you can then generate a high-resolution PDF suitable for insertion into a publication.

Customize radio and television ads.

As established by the campaign guidelines, INDIVIDUAL MEMBERS CANNOT CUSTOMIZE PUBLIC AWARENESS CAMPAIGN MATERIALS TO PLACE AS ADVERTISING.