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“What Matters Most” reminds homeowners, buyers and sellers alike that homeownership remains the foundation of the American Dream. The advertising materials underscore the value that REALTORS® bring to communities and their clients, and explain that REALTORS® are prepared—to show you options, answer your questions and guide you home.

Preview Advertising Materials

What Matters Most / TV Download

 

For Associations

These ads are available for local and state associations to customize.

What Matters Most Print Ad
What Matters Most Billboard Ad
What Matters Most Bus Shelter
What Matters Most Poster

What Matters Most Radio Ad
Our Place Radio Ad

For REALTORS®

What Matters Most Web Banner

Customize Materials

The online ad generator allows local and state associations to customize standard-size print and outdoor ads by adding information such as the association’s name, phone number, and Web site address. You will be able to preview your customized ad online. After you approve the preview, you can then generate a high-resolution PDF suitable for insertion into a publication. Due to large file sizes for bus shelters and billboards, you will be contacted to make arrangements for delivery of high-resolution artwork for these outdoor layouts after you submit your customizable information.

As established by the campaign guidelines, INDIVIDUAL MEMBERS CANNOT CUSTOMIZE PUBLIC AWARENESS CAMPAIGN MATERIALS TO PLACE AS ADVERTISING.

Order Materials

If your publication needs print ads in sizes other than 11 X 17, 8.5 X 11, 10.75 X 8.25, 5.375 X 8.25, 5.375 X 4.125 or 4.25 X 5.5, you can request other customized sizes for a fee.

To customize the radio or television ads, visit the ad generator.