Newspapers are important medium for building awareness in the local market. Newspapers provide excellent reach to the target audience of adults ages 25-54 with household incomes over $50,000. The ability to provide more detailed advertising messages and almost immediate scheduling are other key advantages of this medium. Newspapers have also traditionally been a primary source for real estate information.
Magazines are an excellent choice for reaching selected audiences. Special-interest magazines abound with specific editorial coverage of home building, home decorating, home design, and home sales. Geographic editions of large national magazines now make it possible to reach more targeted geographic areas. There are many magazine advertising opportunities available on regional, state, and local levels. These include large, prestigious state magazines like Texas Monthly, regional magazines that can provide coverage on a state or local level like Southern Living, and thousands of small local publications covering real estate within a single market or part of a market.
Due to the nature of the many ongoing business relationships between various print publications and local NAR boards, state and local associations should work directly with their own local newspapers and magazines to place advertisements.
Use the ad generator to create customizable, high-resolution print ad files in standard sizes. These ads are available in color or black and white.