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Reinforcing our Messages in Radio

The new radio spot for the "Real People” campaign (the second in the series) is airing on stations across the country as part of the national media buy.

Additional radio spots are available for local and state associations to customize and use in their local markets. The Satellite Earth radio ad speaks to buyers and sellers about the opportunities in today's market; the What Matters Most spot focuses on the benefits and value of homeownership; the Code of Ethics spot persuades consumers of the value that REALTORS® bring to buyers, sellers and investors; and Commercial explains the benefits of working with a REALTOR® who specializes in commercial real estate.

Preview Current Radio Ads

All of the ads below are available for local and state associations to customize and use in their local markets.

Real People

Satellite Earth

Satellite Earth – Spanish

Home Ownership Matters

What Matters Most

Code of Ethics

Commercial

If you represent a state and local REALTOR® association and would like to customize these radio ads, visit the ad generator.

If you would like to plan a local media outreach strategy using the radio ads, visit the Local Campaign Planning page.

As established by the campaign guidelines, INDIVIDUAL MEMBERS CANNOT CUSTOMIZE PUBLIC AWARENESS CAMPAIGN MATERIALS TO PLACE AS ADVERTISING.