As real estate markets shift across the country, the 2014 Consumer Advertising Campaign media buy is optimized to promote opportunities for buyers and sellers in today's environment. Heavy advertising rotations in TV, digital and radio magnifies the campaign's impact exponentially in households all across America.
Through almost 22,000 national spots, our messages will reach the consumer an average of 22 times via 3.9 billion impressions in 2014.
New TV spots will run on your favorite prime time programs including American Dream Builders, The Blacklist, Chicago Fire, Chicago PD, Crossbones, Dateline, Elementary, The GRAMMY® Awards, Grimm, Hawaii Five-O, Intelligence, Law and Order: SVU, The Mentalist and Revolution.
The cable TV mix includes the following stations: Animal Planet, Biography, Destination America, Discovery, ESPN Family, DIY, GAC, HGTV, Investigation Discovery, ION, Military, National Geographic Wild, OWN, Science, TLC, TBS and TNT. You can also see NAR’s advertising on your favorite shows in syndication, including 30 Rock, Everybody Loves Raymond, Frasier, Friends, The Office, and Seinfeld.
Sports programming will continue to play a strong role, with spots running during MLB, NFL, NCAA Football and NCAA Basketball games.
Digital video ads have been implemented this year and designed to run in unison with the NAR network TV buy. These spots will rotate on high profile programming on websites such as CBS.com, NBC.com, Hulu, YouTube, and This Old House. The ads will appear within episodes online, via desktop and laptop, as well as on devices, such as tablets and smartphones.
This year’s radio program includes top-tier national radio networks including AdLarge, Crystal, Cumulus, Dial Global, and Premiere. With an emphasis on news, talk shows and sports programming, the Consumer Advertising Campaign spots will be running on popular programming including Wall Street Journal’s “Daybreak,” “Sean Hannity Show,” NCAA Football and NFL games.