As real estate markets shift across the country, the 2015 Consumer Advertising Campaign media buy is optimized to promote opportunities for buyers and sellers in today's environment. Heavy advertising rotations in TV, digital and radio magnifies the campaign's impact exponentially in households all across America. Through almost 22,800 national spots, our messages will reach the consumer an average of 35 times via 3.9 billion impressions in 2015.
New TV spots will run on your favorite prime time programs including Celebrity Apprentice, The GRAMMY® Awards, Grimm, Dateline, Two Broke Girls, Chicago Fire, Law & Order SVU, Chicago PD, and Blue Bloods.
The cable TV mix includes the following stations: Animal Planet, Cooking Channel, Destination America, Discovery, DIY, ESPN, Food Network, Fox Sports, FYI, GAC, HGTV, History 2, Investigation Discovery, ION, National Geographic, National Geographic Wild, Science, TBS, TLC, Travel, and WGN.
Sports programming will continue to play a strong role, with spots running during MLB, NFL, NCAA football and NCAA basketball games.
The media buy this year again will utilize digital video ads that are designed to run in unison with the NAR network TV buy. While the digital plan is not yet finalized, it will start in the second quarter of 2015 and will appear on various high profile programming on websites.
This year’s radio program includes top-tier national radio networks including AdLarge, Crystal, ESPN, Premiere, SiriusXM, and WestwoodOne. With an emphasis on music, news, talk shows and sports programming, the Consumer Advertising Campaign spots will be running on popular programming including the Today Show, MSNBC, Mike&Mike, and NCAA and NBA basketball.