ENTREPRENEURIAL EXCELLENCE SERIES
The exciting speaker lineup offers unlimited insights into leadership and marketing from the worlds of blogs, podcasts, and other Web marketing, customer service & loyalty, creative thinking, and sports. There are seven EES programs in all -- and all are included in your Full Conference Registration!
 Alicia Irons Matheson, Disney Institute
Loyalty, Disney Style
Friday, Nov. 7, 10:30am-12:00pm
 Loyalty connections are built with a plan at Walt Disney World® Resort. Every component of the plan from brand alignment, delivering superior value to building relationships is incorporated into both internal and external promises. Re-energize your real estate relationships and revise your loyalty connections with these action opportunities so you too can make magic as you develop life long relationships!
David Meerman Scott
The New Rules of Marketing and PR
Friday, Nov. 7, 2:30pm-4:00pm
 Scott is a pioneer in reaching buyers directly and driving more revenue using Web marketing and P.R. Scott found that homegrown DIY programs created at virtually no cost consistently generated more interest from qualified buyers than big bucks agency efforts! The complete title of his latest book summarizes his presentation message -- The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly.
Daniel Pink
Succeeding in the Tumultuous New World of Work
Saturday, Nov. 8, 9:00am-10:30am
 A best-selling author and expert on innovation, competition, self-employment and the changing world of work, Pink’s book, A Whole New Mind, charts the rise of right-brain thinking in modern economies and explains the six abilities individuals and organizations must master in an outsourced and automated world. A free-agent himself, Pink's last traditional job was as chief speechwriter to Vice President Al Gore from 1995 to 1997.
Austin Brock, Disney Institute
Creativity, Disney Style
Sunday, Nov. 9, 10:30am-12:00pm
 Organizational creativity is essential to the ongoing success at Walt Disney World® Resort. Fostering a collaborative environment that draws on the creative resources of everyone at the firm or association is the key! Establish systems to make decisions about and implement new ideas. Focus everyone's creativity on the goals of the firm or association. Reap the benefits of improved productivity when you implement new ideas generated in the creative process.
Frans Johansson
Unexpected Connections: Where Leadership and Ideas Intersect
Sunday, Nov. 9, 1:30pm-3:00pm
 Johansson is an author, entrepreneur and managing director of Medici Capital Management. His recent best-selling book, The Medici Effect, was selected as one of the 10 best business books of the year by Amazon. The book's title refers to the burst of creativity enabled by the Medici banking family in Renaissance Italy. Johansson reveals how we can find inspiration in unconventional places, use diversity to drive innovation, manage risk, and implement groundbreaking new ideas.
Alicia Irons Matheson, Disney Institute
Service, Disney Style
Monday, Nov. 10, 9:00am-10:30am
The Quality Service Cycle program model is one of the secrets to success at Walt Disney World® Resort. They have agreed to share some of these secrets with you in an entertaining overview. Methods for adapting and communicating a service theme and service standards to everyone involved in your real estate transactions are just two of the service components! Take home these and more ideas for developing your own Quality Service Plan. Begin making magic in your real estate world!
Joe Theismann
Managing To Win
Monday, Nov. 10, 2:15pm-3:15pm
Theismann is a world championship quarterback who has spent the last 20 years working for ESPN on their NFL broadcast. He played in 163 consecutive NFL games from 1974-85, leading the Washington Redskins to victory in Super Bowl XVII. His resume includes community service in child welfare and health; he was selected the NFL's Man of the Year in 1982 for his service and dedication to children's causes. As a real estate investor, Theismann shares lessons learned! Complete your conference experience feeling energized about yourself and your industry!
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