What is the At Home With Diversity® course?
When did the At Home With Diversity® begin?
Why is NAR offering At Home With Diversity®?
What value does At Home With Diversity® bring to customers?
Who is eligible to be certified?
What are the requirements for certification?
Where can I get the certificate and training?
Who may teach the course?
How long is the course? How much does it cost?
Does At Home With Diversity® offer guidance in marketing to all population groups?
How can I get more information?
The At Home With Diversity® course is part of a comprehensive cultural diversity outreach program that will help real estate companies diversify their workplaces and improve the industry's ability to serve culturally diverse consumers. NAR and HUD undertook a joint effort in 1998 to certify real estate professionals who are trained regarding cultural diversity and outreach and have made a commitment to a set of diversity principles. The training, built on the letter and spirit of the Fair Housing Act, provides participants with tools to build diversity outreach into their business plans to best serve a dynamic and growing market. This course is available to all professionals involved in the real estate transaction.
The At Home With Diversity®: One America certification course piloted in August 1998.
The marketplace is diversifying every day. Immigrants and minorities are a major source of business for the real estate industry. According to the Selig Center for Economic Growth at the University of Georgia, the total minority buying power in the U.S was $1.5 trillion in 2002. Homeownership rates among immigrants are also rising at rates such that, minorities will account for an estimated two-thirds of the new household growth in the United States in the next ten years.
At Home With Diversity® was the first step in a process NAR began in 1998 to enhance the association's comprehensive diversity initiative to better accomplish its goals. Specifically, the training enhances the ability those involved in the real estate transaction to develop clients and customers in the growing immigrant and minority population.
Taking the training and earning the certificate helps to enhance real estate professionals to enhance their ability to develop customers among immigrant and multicultural populations. Additionally, real estate professionals who are certified will be able to use NAR's At Home With Diversity® logo and mark in advertising and promotional materials. The logos and mark will serve as valuable marketing tools for certified real estate professionals to attract additional clients.
All real estate licensees and those in related fields are eligible for the At Home With Diversity® certificate. All graduates receive a certificate.
To be certified as an At Home With Diversity® real estate professional, you must:
- Be free from violations of the Fair Housing Act
- Complete the At Home With Diversity® course
- Agree to the One America principle
- Sign the certificate agreement
NAR will license state and local associations, firms and franchises, and proprietary schools and instructors to offer the certificate and training. View a list of certified instructors . Sponsors are expected to market the course.
The course is also available online from REALTOR University.
Instructors must have a real estate background, complete NAR's official At Home With Diversity® train-the-trainer program, and agree to the terms contained in the license to offer the course.
At Home With Diversity® is a full-day course. The cost to the student is set by the sponsors. NAR charges a nominal fee to course sponsors each time they offer the course.
Yes. A major component of the course is building skills that enable you to effectively reach all population groups.