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At Home with Diversity
Course Goals, Objectives, and Timed Outline |
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At Home With Diversity is an educational experience designed to present a picture of the changing face of the real estate industry. More importantly, the class teaches how real estate professionals can increase their sensitivity and adaptability to future market trends.
The course addresses issues of diversity, fair housing, and cultural differences. All three subjects are closely related and have value for real estate professionals who must serve diverse local markets
Goals of the Course
The course has two major goals. The first goal is to heighten awareness of and sensitivity to the social and cultural constituencies of local real estate markets. Participants will learn about the people who make up the local market, along with their values, customs, real estate needs, and expectations of real estate professionals.
The second goal of the course is to provide practical skills and tools to increase the professional’s effectiveness in servicing all social groups. Specifically, the course provides skills in cross-cultural communication and strategic business planning.
Learning Objectives – Session 1
Upon completion of this session, participants will be able to:
- Examine cultural stereotypes, assumptions, and biases to increase awareness of such thoughts and attitudes, and learn how to value individual differences.
- Explain how inclusion is the aim of diversity sensitivity, and how it will increase business and enhance risk management.
- Communicate more effectively, and provide equal service to clients in their multicultural local markets.
- Apply and practice the One America Principles and fair housing laws.
- Build and expand the understanding of cultural differences.
- Develop professional and sensitive guidelines for working with people of different cultures.
- Identify personal objectives and review potential strategies to create business plans that include diversity.
Session 2 is focused on developing practical skills and tools used to expand business and effectively service all culturally diverse groups. Real estate professionals who adapt to increasing cultural diversity in the market, and who wisely plan to meet the needs of diverse clients in their local markets, gain a competitive edge and expand opportunities.
Learning Objectives - Session 2
Upon completion of this session, participants will be able to:
- Research and interpret data to assess cultural attributes in their local markets.
- Access and analyze U.S. demographic information to understand the impact of current trends on the real estate industry.
- Modify marketing and selling strategies to attract and service multicultural and international clients in their local markets.
- Develop a business plan, based on inclusion and diversity, to address specific needs of clients in the local multicultural and international markets.
Session 1 Overview
This session consists of four sections.
Section | Time Allotted |
| Section 1: Embracing Diversity | 45 minutes |
| Break | 10 minutes |
| Section 2: Fair Housing and Diversity | 45 minutes |
| Break | 10 minutes |
| Section 3: Cultural Attitudes, Practices, and Communication | 80 minutes |
| Break | 10 minutes |
| Section 4: Professionalism in a Diverse Market | 20 minutes |
| Total Time | Approximately 3.5 hours |
Session 2 Overview
This session consists of five sections.
Section | Time Allotted |
| Section 5: Local Market Demographics | 35 minutes |
| Section 6: Marketing and Selling Practices | 40 minutes |
| Break | 10 minutes |
| Section 7: Your Professional Goals & Business Plan | 45 minutes |
| Break | 10 minutes |
| Section 7: Your Professional Goals & Business Plan cont. | 50 minutes |
| Break | 10 minutes |
| Section 8: Launching Your Business Plan | 25 minutes |
| Total Time | Approximately 3.5 hours |
Section 9 is the Resource section and Section 10 is the Appendix
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