In today’s competitive business environment you need the advantage of the education delivered through the GRI program. Available only to NAR members in good standing through the state associations, the GRI designation is obtained by completing a minimum of 90 hours of coursework covering subjects in contract law, professional standards, technology, sales and marketing, finance and risk reduction. The subject matter is selected to educate practitioners about local, state and national real estate practices that affect REALTORSŪ and their clients. Far greater sophistication and knowledge is required of practitioners because of the intricacies of today’s current real estate market. The GRI program furthers the professionalism of REALTORSŪ and broadens their educational base so they can more effectively communicate and service today’s consumer under complex market conditions.
Two requirements must be met to earn and promote the GRI designation:
Membership in good standing with the National Association of REALTORSŪ.
A minimum of 90 hours of coursework is required.
Content areas include:
Sales process: Business development, sales and marketing, customer and client services, and cultural diversity
Legal and regulatory: Fair housing, brokerage relationships, contracts, and environmental issues
Technology: Communications, general technology, and real estate business technology
Professional Standards: NAR Code of Ethics and Standards, arbitration, and mediation
Note: The GRI designation counts towards the ABR elective requirement.
National Association of REALTORSŪ
90 hours minimum
The GRI designation counts as 16 elective credits towards the CRS designation.