REALTORS® - Conference and Expo November 8-11
Committee Meetings


Luxury Real Estate: What's the Story?

11/09/2013   |  09:00 AM - 10:30 AM
Location: Moscone Center, Room 302

Harness the power of stories to differentiate yourself in a competitive luxury market. Identify the three parts to every good story you can use to increase the effectiveness of any luxury real estate presentation. Discover the characteristics of the four categories of high net worth individuals and how to use stories to connect with them. NOTE: Plan to also attend “Using Mini-Movies to Market Luxury Homes” at 11:00am today to see how your property can tell a story that leads to a closed transaction.

Meet the Speaker(s):
Jack Cotton CRB, CRS  

Sales & Marketing

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