REALTORS® - Conference and Expo November 8-11
Committee Meetings


Using Mini-Movies To Market Luxury Homes

11/09/2013   |  11:00 AM - 12:00 PM
Location: Moscone Center, Room 302

Gain a clear understanding of the cost and benefits of marketing luxury homes using mini-movies -- complete with story lines, actors and musical scores — that are set in the homes to create an emotional connection. Discover how mini-movies work to engage potential buyers, by using emotion and story lines tailored to the individual property and the target buyer in much the same way the best TV commercials work. View a variety of actual mini-movies that have successfully helped sell seven-figure properties, including properties that were languishing on the market before the mini-movies were made. You will come away with an understanding of the costs of producing mini-movies, as well as strategies to have the homeowners fund the entire expense.

Attendees with properties at all price points will takeaway ideas that will change how you develop the visual stories for your listings.

Meet the Speaker(s):
Curt Hahn  

Business Technology, Sales & Marketing

Session Handout(s):
Woodmont (799 KB file size)
Parthenon (609 KB file size)
Estes (1015 KB file size)
Curt Hahn Biography (886 file size)

Event Planner
The Event Planner lets you make your own customized schedule- but it does not register you - for the Conference & Expo.

Add this Event to your Event Planner

Your Calendar
Add this Event to your Calendar (your default calendar i.e., Outlook etc..)
Note: Meetings added to your calendar will NOT be updated should any changes occur.

Plan Your Time with the Event Planner
Create a custom schedule for your time in San Francisco

Never used the Event Planner before?

Create one now: 

  Need help?

Used the Event
Planner before?

Log in here:
  Forgot user name?

Home Register & Buy Tickets Hotel & Travel    Explore San Francisco Conference Schedule Trade Expo   Committee Meetings About the Conference

©Copyright NATIONAL ASSOCIATION of REALTORS® | Headquarters: 430 North Michigan Avenue, Chicago, IL 60611 1-800-874-6500Terms of Use