Using Mini-Movies To Market Luxury Homes
11/09/2013 | 11:00 AM - 12:00 PM
Location: Moscone Center, Room 302
Gain a clear understanding of the cost and benefits of marketing luxury homes using mini-movies -- complete with story lines, actors and musical scores — that are set in the homes to create an emotional connection. Discover how mini-movies work to engage potential buyers, by using emotion and story lines tailored to the individual property and the target buyer in much the same way the best TV commercials work. View a variety of actual mini-movies that have successfully helped sell seven-figure properties, including properties that were languishing on the market before the mini-movies were made. You will come away with an understanding of the costs of producing mini-movies, as well as strategies to have the homeowners fund the entire expense.
Attendees with properties at all price points will takeaway ideas that will change how you develop the visual stories for your listings.
Meet the Speaker(s):
Business Technology, Sales & Marketing
Woodmont (799 KB file size)
Parthenon (609 KB file size)
Estes (1015 KB file size)
Curt Hahn Biography (886 file size)
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