Letter from the Chair, Fall 2002

Make a pledge to make a difference

by Jim Link, 2002 AEC Chair

As association leaders, we are constantly challenged to justify the value of membership in the Realtor organization. We must constantly identify and implement new services that our members demand in order to keep them at the center of the real estate transaction. But tangible business services, such as providing forms, education, or networking, are not the only way associations provide value to members. An association that is an active, visible, and respected presence in its community provides even greater value to its members.

Through community outreach activities, ranging from charity fundraisers to involvement in growth planning, associations raise the collective image of their members and, by extension, the real estate industry. The National Association of Realtors has embraced this idea in many ways, including through 2003 President Cathy Whatley’s Realtor Hometown Heroes program. That program will identify and honor members who are working in their communities to further the real estate business. NAR will recognize at least one Realtor Hometown Hero every month, starting at the annual meeting in November in New Orleans. Association executives can nominate members for the honor online at http://www.realtor.org/Heroes.nsf/hero. I strongly encourage all associations to adopt this program locally and not only identify your hometown heroes, but make sure your association becomes one itself.

Another way to reach out to your community is through NAR’s new Housing Opportunity Program. HOP challenges us to develop or expand housing opportunity programs that benefit our local communities. Whether it’s a Habitat For Humanity project, a first-time buyer program, a neighborhood clean-up, or a partnership with a local charity, your involvement benefits your association and members far beyond just public relations.

I can tell you from personal experience that good things happen when associations take an active role in their communities. Community programs attract volunteers who previously weren’t interested in the traditional association activities. These first-time volunteers breathe new life into the committee system. Local legislators listen to your government relations staff a little more attentively when you do more than lobby them on core business issues. And other organizations are more willing to partner with you on projects and programs that you otherwise couldn’t afford. All of this increases the value of membership in your association many times over.

I’m pleased that these aggressive outreach initiatives have emerged during the past year. It’s been a privilege to have served as your 2002 Association Executive Committee Chair. As my term comes to a close, I want to say what a privilege it has been to work with such a great group of dedicated professionals. Thanks to all of you who served on the various subcommittees and work groups and, of course, to the NAR staff. Special thanks to the NAR leadership team, whose support of AEs is unwavering. Finally, congratulations to 2003 AEC Chair Rob Authier and Vice Chair Cindy Butts. They and their team will do a great job next year.

--Jim Link