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NAR Program & Display Areas

ABR® Accredited Buyer’s Representative Designation

Non-dues revenue for associations and for the betterment of members

Your members can increase their opportunities and their referral pool in any market by earning the Accredited Buyer’s Representative (ABR®) designation. ABR® education provides the expertise needed to fan edge in serving today’s home buyers. Host an ABR® course today to help your members and earn non-dues revenue!

Contact:  REBAC@realtors.org, or 800-648-6224



Association Leadership Development (ALD)

Volunteer leadership programs

The relationship between volunteer leader and association executive is crucial to the success of the association.  Discover what products and programs are offered to ensure your professional development as either a volunteer leader or association executive can reach its full potential. 

Contact:  Courtney Wilson, cwilson@realtors.org, 312-329-5972

Renee Holland, rholland@realtors.org, 312-329-8545



Broker Price Opinion Resource (BPOR) Certification


With increased use for broker price opinions (BPOs) and comparative market analyses (CMAs), this certification course will teach real estate professionals how to prepare accurate and professional BPOs, evaluate market valuation tools for the most productive preparation of BPOs, and identify and weigh all significant factors influencing the creation of a useful valuation.

Contact:  bpor@realtors.org



CCIM Institute


The CCIM Institute confers the Certified Commercial Investment Member (CCIM) designation.  Along with its respected designation curriculum, CCIM Institute also provides leading commercial real estate education on current trends and industry topics through its Ward Center for Real Estate Studies. CCIM members comprise a global network of “13,000”: experts in brokerage, leasing, investment, development, lending, and allied professions — an invaluable resource for real estate owners, investors, and users.

Contact:  Charmaine McKeever, cmckeever@ccim.com, 312-321-4492 



Institute of Real Estate Management (IREM)


As more REALTORS® expand into the area of property management, they are looking for tools and best practices to succeed in this field.  IREM has courses, credentialing programs, and resources to respond to this growing member need – including a new one-day course on managing single-family homes and small residential properties.

Contact:  Nancye Kirk, nkirk@irem.org, 312-329-6010



International Real Property Foundation (IRPF)

Education and Technical Assistance

The mission of IRPF focuses on helping create viable, real estate markets worldwide which are essential for strong democracies and developing economies, leading to improved living standards, stakes in communities—urban and rural—market predictability, and societal stability.  Over 78 local and regional associations founded by IRPF and representing approximately 200,000 professionals are currently providing needed services to their members.

Contact:  Sylvia Luchini, sluchini@irpf.org,  312-329-8692



Military Relocation Professional (MRP) Certification


The Military Relocation Professional (MRP) Certification focuses on educating real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs, and take full advantage of military benefits and support. For more information about hosting the course at your association, contact Dawn Headtke at dheadtke@realtors.org.

Contact:  mrp@realtors.org



NAR Commercial Division & Affiliates


Resources, education and services

On average, 10%-20% of a REALTOR® Associations membership will conduct commercial transactions. Help engage this segment, and attract new members, by building strong commercial services through NAR and affiliate resources; CCIM, CRE, Institute of Real Estate Management, REALTORS® Land Institute, and Society of Industrial and Office REALTORS® and Counselors of Real Estate .

Contact:  NARCommercial@realtors.org or 800-874-6500



NAR Consumer Advertising Campaign

NAR Ad Generator: Consumer Advertising Campaign Materials Center

NAR’s national advertising campaign includes materials for local and state associations to use in their own markets. The ad generator is an online tool that gives REALTOR® associations access to these advertising materials at little or no cost.

Contact:  info@mostagency.com



NAR Global Business & Alliances

Education and resources

International buyers spent $92.2 billion from March 2013-March 2014 on U.S. residential real estate- a 35% increase from the previous year.  Your members' listings are visible to homebuyers around the world in 11 languages on www.REALTOR.com/international.  Help them serve international and multicultural buyer groups in their local markets by hosting CIPS or At Home With Diversity classes, or create/rejuvenate a Global Business Council, giving members access to an exclusive network of global real estate professionals. 

Contact:  narglobe@REALTORS.org, 1-312-329-8393



NAR Human Resources and Strategic Business Consulting

HR Connection Program

Consulting services to assist Association Executives and Leadership with: 1) Employee relations; 2) Strategic Workforce Planning; 3) Compensation Analysis, 4) CEO Search Assistance and 4) Customized Training.  Stop by and pick up your brochure to learn about the wonderful FREE and other services available. 

Contact:  Donna Garcia, dgarcia@realtors.org, 312-329-8311



NAR Information Central

As the primary point of contact for the National Association of REALTORS®, Information Central fields over 10,000 inquiries per month from NAR members, association staff, and the public.   Information Central offers a variety of services for REALTORS® and state & local associations, including information about NAR member benefits and programs; Field Guides and eBooks on Realtor.org; reference and research support from the NAR Library; historical information about the REALTOR® Organization through the NAR Archives; the REALTOR® Emeritus program; and more.

Contact:  infocentral@realtors.org, 800-874-6500



NAR Resources


Learn about the latest NAR tools and resources for members and Associations, including the MVP program, products for purchase, REALTOR® safety resources, the REALTOR Benefits® Program, and how you can communicate your Association’s benefits and events through NAR’s Member Center web site and apps.

Contact:  800/874-6500



NAR’s e-PRO® Certification


NAR’s e-PRO® Certification Program provides a road map to help REALTORS® build their business and serve today’s hyper-connected consumers. Host day one live at your association! Course topics include how to connect with consumers, the online conversation and reputation management. Day two (online only) is also required to earn the certification. Plus, receive a discount on Day 1 royalties if your association is selected to host NAR Tech Edge!

Contact:  epro@REALTORS.org or 877-397-3132



NAR’s Green Designation


Help your members distinguish fact from fiction and make educated decisions about the value of green. Host NAR’s Green Designation courses in your area to train your agents with the completely residential-focused NAR’s Green Designation. This innovative eighteen hour program teaches information about the basics of sustainability and rating systems, green building science and practical business applications.

Contact:  greendesignation@REALTORS.org or 800-498-9422




Association Management System

To remain competitive and relevant, today’s REALTOR® associations need a management system that not only dramatically increases staff productivity, but also provides the flexibility and power to meet the needs and expectations of their leaders and members into the future.  RAMCO does that for one simple reason – it was designed by and for REALTOR® AEs and staff.

Contact:  Belton Jennings, RCE, CAE, CIPS,  marketing@ramcoams.com, (407) 227-3457



Real Estate Today Radio

Radio Show

Real Estate Today, NAR’s own nationwide radio show, talks directly to consumers in all 50 states every week, about buying, selling and owning a home. It provides information, education and strategies which consumers need. It explains why Home Ownership Matters - and spotlights the vital role REALTORS®, NAR and state and local associations play in protecting home ownership in America.

Contact:  Stephen Gasque, sgasque@realtors.org, (202) 383-1172




Tools, services and programs

CEOs and REALTOR® Leaders will gain valuable information on programs, tools and services – many of them free – for use at their boards.  These tools & programs can help your board achieve several of the mandatory core standards required under the new organizational alignment.  If you want to put more emphasis in the areas of political advocacy, community outreach & engagement, as well as RPAC fundraising, this is your one-stop-shop.  Our REALTOR® Party Consultants will be on-site to assist you.

Contact:  RealtorParty@realtors.org



REALTOR Team Store®

REALTOR® Logo Branded Products

REALTOR Team Store® is the official supplier of REALTOR® logo branded products, and  proud REALTOR Benefits® Program.  Be sure to see our new line of REALTOR® Party logoed products.  Pickup our new flyer with details on ordering beads for your board, for the Expo in New Orleans.  Also come check out the details on our AE MVP offering for August.  Lastly, be sure to see our 100+ different REALTOR® pin styles including the “REALTOR® of the Year” and “Board President” pins.  

Contact:  Customer Service (Service@teamstoreonline.com) or 847-991-4010



REALTORS® Conference & Expo

Encourage your members to attend the 2014 REALTORS® Conference & Expo, Nov. 7-10 in New Orleans, LA. The event includes 100 education sessions, featuring nationally recognized speakers and industry experts, who discuss timely topics and critical issues of value to REALTORS®; 400 industry vendors at the expo that present the latest innovative tools just for real estate professionals; and unlimited networking and referral-building opportunities, including special events and the expo show floor. Visit www.REALTOR.org/Conference for more information and to register.

Contact:  Convinfo@REALTORS.org



REALTORS® Federal Credit Union, division of Northwest Federal Credit Union

Financial cooperative

REALTOR Federal Credit Union, a Division of Northwest Federal Credit Unions the keys to your success.  Be sure to read our latest news and then stop by the Credit Union’s booth to meet our team and say hello.  We offer a variety of Personal & Business financial products tailored just for your and your members including:  over 33,000 fee free ATMs, Free Mobile Banking, 5,100+ shared branch locations and more.  The Credit Union is proud partner in NAR’s REALTOR Benefits® Program

Contact: 866.295.6038



REALTORS® Insurance Marketplace

Health and Dental insurance plans and products

An exclusive ‘one-stop’ online insurance shopping site, providing NAR members with a full roster of insurance plans and products, including major medical, short term medical, dental, medical supplement, and a free prescription drug discount card. Site highlights include access to the private Members Health Insurance Exchange, featuring ACA-compliant qualified health plans from top-rated carriers, for open enrollment in 11/2014. The Marketplace is powered by SASid, a trusted NAR partner in the REALTOR Benefits® Program who specializes in helping NAR members find the best insurance plans and products for themselves and their families.

Contact:  1-877-267-3752



REALTORS® Land Institute (RLI) & the Accredited Land Consultant Designation


Through its LANDU curriculum, the REALTORS® Land Institute confers the Accredited Land Consultant (ALC) designation to only those real estate practitioners who achieve the highest levels of education, experience, productivity, and professionalism. Since land is “under all,” real estate professionals who conduct land transactions need specialized knowledge. The marketplace demands it.  The NAR Code of Ethics requires it. Become a revenue-sharing association partner with REALTORS® Land Institute and bring land knowledge to your members.

Contact:  1-800-441-LAND (5263) rli@REALTORS.org



REALTORS Property Resource® (RPR®)

Demonstration of Realtors Property Resource®

RPR, an NAR member benefit, provides REALTORS®  access to hundreds of datasets on over 160 million residential and commercial properties in the U.S. With tools for each REALTOR® constituency, RPR is provided to all REALTORS as part of their yearly NAR dues.

Contact:  info@narrpr.com

www.narrpr.com; blog.narrpr.com


REALTOR® University


At REALTOR® University, we’ve created a lifetime of learning opportunities to keep you at the forefront of what’s next, and build your business. Whether you want to earn a NATIONAL ASSOCIATION OF REALTORS® designation or certification, or a Master of Real Estate degree, REALTOR® University can help. Our online courses and programs cover a broad range of topics, so you can focus on what makes sense for your market, and your interests.

Contact: Judy Perez, jperez@REALTORS.org; 312-329-8548

Amy Gunaka, agunaka@realtors.org



Resort & Second-Home Property Specialist (RSPS) Certification


The RSPS certification appeals to REALTORS® in resort & second-home markets around the world who wish to distinguish themselves among their peers and among consumers. The RSPS Certification course teaches the essentials of buying, selling, or managing resort properties and second homes for recreation, investment, and development by U.S. and international clients and customers in the United States.

Contact: Resort@realtors.org



RPAC Fundraising

RPAC Fundraising & Educational Information

This resource is important for AEs and our members as it educates our members & staff about the importance of political advocacy. Now more than ever, the REALTORS® Political Action Committee is an important resource and tool to keep our members’ businesses a top priority for legislators in Washington, D.C. 

Contact:  Brooke Roth, broth@realtors.org, 202- 383- 1158



Seniors Real Estate Specialist® (SRES) Designation


Baby Boomers represent the largest and wealthiest group of buyers and sellers in the country.  Help your members understand what motivates this growing market and how to address their needs with the prestigious SRES® designation.  SRES® Designees learn how to build skills in counseling adults age 50+, understand the implications of tax laws, probate and estate planning, and identify the power of generational demographics.

Contact: sres@realtors.org



SentriLock:  Smart Lock, Smart App, Smart Choice

Electronic Lockboxes

As NAR’s official lockbox solution for over 10 year, SentriLock delivers the industry’s most advanced technology with features that save real estate professionals time and money, leading to faster sales.  The SentriLock solution features SentriSmart™, SentriLock’s mobile app that creates instant showing notifications and allows you to manage your lockboxes with only your smartphone or tablet.  SentriLock is a proud partner in NAR’s REALTOR Benefits® Program and is an NAR Strategic Investment Company.

Contact:  SentriLock Sales, 866-736-2322




Short Sales & Foreclosure Resource (SFR) Certification


For many real estate professionals, there is no shortage of work pertaining to distressed properties. This certification course will help your members become an expert on developing a short-sale package, protecting buyers and qualify sellers for short sales, negotiating with lenders, and limit risk while safeguarding their commission.

Contact:  sfr@realtors.org



Society of Industrial & Office REALTORS® (SIOR) Center for Career Advancement

Commercial Education

SIOR CCA seminars focus on topics and issues that impact how commercial real estate brokerage is transacted. Hosting an SIOR CCA seminar will allow you to provide value-added programming that is unparalleled in the marketplace. Many topics can be approved for continuing education credit in most states and all topics count toward the education requirement for earning the SIOR designation.

Contact: Lizzy Lokken, llokken@sior.com; 202.449.8222




REBAC Course Listings

Exclusively for REBAC Course Providers, training4RE.com serves as the online resource for real estate professionals looking to earn a designation or certification offered by the National Association of REALTORS® and its affiliates. Help your members increase their opportunities by promoting your education offerings on training4RE.com.

Contact: dheadtke@realtors.org, REBAC.net




Real Estate Software

zipLogix, the creator of zipForm®, provides a family of tech-savvy products and is the recognized industry standard for electronic real estate forms and transaction management system. zipLogix products are currently used by more real estate professionals than any other real estate software program.  Find out how your Association can benefit from non-dues revenue opportunities.  zipLogix is a proud partner in NAR’s REALTOR Benefits® Program and is an NAR Strategic Investment Company.

Contact:  866-MY-FORMS (866-693-6767)