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Field Guide to Augmented Reality

(Updated January 2013)

We've all experienced Augmented Reality, although we probably haven't realized it. As we watch a football game, a yellow first-down line appears on the screen. How does it get there? Mental Floss explains the complicated process of augmenting the picture by a computer program and many technicians. Learn about this up-and-coming technology and how it can benefit the real estate profession in this field guide.  (A. Siudzinski, Senior Library Information Specialist)

Source: Real Tech w/Peter Boritz—Augmented Reality, (YouTube, Nov. 4, 2010). 

Q - ProQuest articles available for NAR members only. Password can be found on the ProQuest/Find Articles page.

What Is Augmented Reality?

Augmented reality, (Wikipedia, Jan. 1, 2013).

7 ways augmented reality will improve your life, (Mashable, Dec. 19, 2012).

Augmented reality apps seek to alter the physical world, (BBC News, Jan. 2, 2012).

Even better than the real thing, (The Wall Street Journal, Feb. 15, 2011).

Real life only better: augmented reality takes off, (PBS MediaShift, Dec. 15, 2011).

Augmented Reality and Real Estate

Augmented reality and real estate, (GeekEstate, Sept. 17, 2012).

Augmented reality apps are the latest landmark innovation for brokerages, (The Real Deal, Mar. 19, 2012).

HomeSpotter--Augmented reality apps in real estate--MobileRealtyApps.com, (YouTube, Nov. 13, 2011).

The Argon browser will enable more augmented reality real estate apps, (Rebliss.com, Mar. 1, 2011).

Will augmented reality leap-frog the QR code?, (BarcodePublicity.com, Jan. 31, 2011).

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

Advertising 2.0 (Kindle, Adobe eReader)

The Complete Idiot's Guide to iPad and iPhone App Development (Kindle, Adobe eReader)

Wireless Mobility (Kindle, Overdrive, Adobe eReader)


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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.