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Field Guide to Communication for Associations

(Updated March 2014)

In the world of association management, a key element to success is communication. Communicating includes how to deal effectively with staff or membership, or how to correctly transmit an email message. The following resources help today's busy association executive better understand and achieve successful styles of communication. (A. Siudzinski, Senior Library Information Specialist)


Successful Communication Techniques

Convey value: how associations deliver the value message to members, (REALTOR® AE Magazine, Summer 2013).

Make your e-newsletter a member must read, (REALTOR® AE Magazine, Summer 2013 2013).

Lights, camera, action! How and why to make association videos, (REALTOR® AE Magazine, Spring 2013).

Don’t just communicate, create a dialog with social media, (REALTOR® AE Magazine, Fall 2012).

Website accessibility and your association, (Associations Now, Mar. 2011).

MLS embrace social media, (REALTOR® Association Executive, Fall 2010).


Useful Websites

REALTOR® Association Executives Magazine, (National Association of REALTORS®).

Communications and Marketing,  (National Association of REALTORS®, 2014).

American Society of Association Executives—The premier association for AE's, the ASAE website offers a wealth of information for today's association executive. Many of the website areas are inaccessible to nonmembers, however.

American Management Association International—This large website includes research statistics and samples of reports and articles.

The Association for Business Communication—The Association for Business Communication (ABC) is an International organization committed to fostering excellence in business communication scholarship, research, education, and practice.

The American Communication Association—This large website includes research statistics, reports and articles.

National Management Association—The National Management Association (NMA) is a professional leadership development association headquartered in Dayton, Ohio.


eBooks & Other Resources

eBooks.realtor.org

The following eBooks and digital audiobooks are available to NAR members:

Challenges in Virtual Collaboration (Adobe eReader)

The Easy Step by Step Guide to Writing Newsletters and Articles (Kindle, Adobe eReader)

Fire Up Your Communication Skills (Adobe eReader)

Great Communication Secrets of Great Leaders, (Adobe PDF eBook)

Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success (Kindle, Adobe eReader)

Perfect phrases for writing company announcements (Adobe eReader)

Powerful Conversations: How High Impact Leaders Communicate (Adobe eReader)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800-874-6500 for assistance.

Corporate communications for executives, (Albany, NY: State University of New York Press, 1998). HF 5721 G63

Field Guides & More

These field guides and other resources in the Virtual Library may also be of interest:

Field Guide to Association Shared Services

Field Guide to Technology for Association Executives

REALTOR® Association Resource Exchange

InfoCentral Blog


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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.