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Field Guide to Direct Mail

(Updated April 2014)

Effectively reaching your customers and prospecting clients is essential for a successful real estate career. This guide provides tips to ensure your direct mail campaign competes against the mailers of top-producing agents and delivers an effective, targeted message. (K. Janisch, Information Specialist)

REALTOR® Logo Guidelines

Membership Marks Manual, (National Association of REALTORS®).

Downloadable Logos, (National Association of REALTORS®).

Direct Mail Basics

Advertise with Mail, (U.S. Postal Service, n.d.).

Direct mail basics, (Florida Association of REALTORS®, n.d.).

Direct Mail Basics, (allbusiness.com, n.d.).

Prospecting by Direct Mail, (REALTOR® Magazine Online, n.d.).

13 Tips for Better Direct Mail Campaigns, (REALTOR® Magazine, Mar. 2012).

Direct Mail Idea #3: Use Quality Paper, (ActiveRain, Oct. 24, 2007).

Personalizing the Pitch, (Canadian Business, June 2007). Q

Fun and Functional Direct Mail, (Florida Association of REALTORS®, Mar. 2007).

Gain attention: Five ways to incorporate personalization into your direct mail efforts, (Target Marketing, Apr. 2005). Q

5 Great Sources for Mailing Lists, (REALTOR® Magazine, Mar. 2005).

Get Better Results from Your Direct Mail, (REALTOR® Magazine, Mar. 2005).

Hook them with your copy, (Target Marketing, Nov. 2004). Q

Direct mail: the do's and dont's, (LIMRA's Marketfacts Quarterly, Fall 2004). Q

Direct mail revival, (Target Marketing, Feb. 2004). Q

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

Do-it-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! (Adobe eReader)

The Encyclopedia of Business Letters, Faxes, and E-mail, (Kindle Book, Adobe PDF eBook).

Reinventing Interactive and Direct Marketing (Kindle, Overdrive, Adobe EPUB eBook, Adobe PDF eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800-874-6500 for assistance.

How to become a mega-producer real estate agent in five years, (Mason, OH, Thomson/South-Western, 2004). HF 5438 H42

52 weeks of sales success, (New York, HarperCollins, 1999). HF 5438 R59f

Word marketing: How to empower real estate advertising through the proper choice of words, (Grafton, Wisc.: Blue Rose Studio, 1997). HF 6161.R3 K15

Power real estate letters: A professional's resource for success, (Chicago, IL: Real Estate Education Company, 1994). HF 5721 P68 Rev. ed.

Browse the catalog for more material on direct mail.

Field Guides & More

These field guides and other resources in the Virtual Library may also be of interest:

Field Guide to Anti-Solicitation Laws

Field Guide to Creating Effective Classified Ads

Field Guide to Farming and Prospecting

Field Guide to Marketing Tips for REALTORS®

Field Guide to Reducing Spam E-Mail

InfoCentral Blog

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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.