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Field Guide to Farming and Prospecting

(Updated March 2014)

Developing new leads is crucial to expanding a successful real estate business. In this Field Guide, a wealth of resources are available to you including several toolkits from REALTOR® Magazine Online, relevant articles from various websites, plus books, eBooks, and related Field Guides from Information Central. Updated information pertaining to telemarketing and the "Do Not Call" rules and regulations is also presented, as well as ways to use the Internet in your prospecting efforts. (C. Dodge, Information Specialist)

Features From REALTOR® Magazine Online

Quiz: Prospecting, (REALTOR® Magazine, 2014).

The Prospecting Toolkit, (REALTOR® Magazine Online).

The Follow Up Toolkit, (REALTOR® Magazine Online).

Getting Started

Top Agent Secrets: Getting Listing Leads, (realtrends.com, Sept. 25, 2013).

What to Say When You Call Your Database, (realtrends.com, June 27, 2013).

Six Powerful Prospecting Tips to Build Your Business, (realtor.com®, May 28, 2013).

Keys to Prospecting for Real Estate Business, (dummies.com, n.d.).

National Do Not Call Registry

Creating Leads Versus Converting Leads, (Realty Times, Aug. 10, 2012).

Lead generation: Try it, track it, ramp it!, (RISMedia, Nov. 15, 2011).

Creating your referral strategy, (Realty Times, Oct. 14, 2011).

Choosing the perfect prospecting strategies for you, (Realty Times, Apr. 21, 2011).

Tending the farm, (REALTOR® Magazine Online, Mar. 2011).

Ten Have-to-Haves for a Real Estate Agent, (Realty Times, Aug. 20, 2010).

Marketing Techniques

Get Your Listings in Shape, (REALTOR® Magazine, Mar. 2014).

Geo-Farming to Build Your Business, (YPN Lounge Blog, Mar. 19, 2014).

Real Estate Prospecting Ideas to Grow Your Business Without Breaking the Bank, (29doors.com, Sept. 5, 2013).

6 Tips for Real Estate Direct Mail Success, (realtrends.com, Oct. 15, 2012).

Three Systems Every Salesperson Needs To Fine-Tune Spring Into The New Quarter, (Realty Times, April 17, 2013).

Patience Is (Still) a Virtue with Your Internet Marketing, (Realty Times, Oct. 27, 2011).

Cold call marketing, (The SideRoad.com, n.d.).

No More Cold Calling Selling Scripts? 5 Ways to be Yourself Again, (About.com, n.d.).

Warm up to cold calling, (Florida REALTOR®, 2009).

Fear: The ultimate career killer, (Realty Times, June 4, 2008).

Say Goodbye to Cold Calling—How to Compel Prospects to Contact You, (RISMedia, May 14, 2008).

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

42 Rules to Turn Prospects into Customers: How to build profitable relationships to closre more sales and drive more business (Kindle, Adobe eReader)

The 7 Biggest Mistakes When Making Sales Calls (Overdrive Digital Audiobook)

Advanced Selling Strategies (Adobe eReader)

Beyond Traditional Marketing (Adobe eReader)

The Complete Idiot's Guide to Cold Calling (Kindle, Adobe eReader)

Customer-Centric Selling (Overdrive Digital Audiobook)

Easy Step By Step Guide to Telemarketing, Cold Calling and Appointment Making (Kindle, Adobe eReader)

E-Marketing (Adobe eReader)

Fool Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy (Kindle, Adobe eReader)

Get More Referrals Now—The Four Cornerstones That Turn Business Relationships Into Gold (Adobe eReader)

#LEADS to SALES tweet Book01 (Kindle, Adobe eReader, OverDrive READ)

New Sales. Simplified. (Kindle, Adobe eReader, OverDrive READ)

Perfect Phrases for Real Estate Agents & Brokers (Kindle, Adobe eReader, OverDrive READ)

Persuasion—The Art of Getting What You Want (Kindle, Adobe eReader)

The Power of Prospecting  (Overdrive Digital Audiobook)

Power Sales Writing (Kindle, Adobe eReader, OverDrive READ)

The Sales Mastery Academy (Overdrive Digital Audiobook)

Sales & Pitch Letters for Busy People (Adobe eReader)

The Social Media Marketing Book (Kindle, Adobe eReader)

Stephan Schiffman's Sales Essentials (Kindle, Adobe eReader, OverDrive READ)

Success as a Real Estate Agent for Dummies (Kindle, Adobe eReader)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800-874-6500 for assistance.

Real Estate Prospecting: The Ultimate Resource Guide, (West Conshohocken, PA: InfinityPublishing.com, 2008). HF 5438 K27

The ABC’s of Prospecting: An Advanced Sales and Productivity System, (D & S Real Estate Education, 2007). HF 5438 R82

Red-hot Cold Call Selling: Prospecting Techniques that Pay Off, (New York : AMACOM, 1995). HF 5438 G56

Seller Solution: Walter Sanford’s Complete System for Sellers, from Prospecting to Presentation and Plan of Action, (Kankakee, IL., 2001). HF 5438 Sa5s

Knock Your Socks Off Prospecting: How to Cold Call, Get Qualified Leads, and Make More Money, (New York: AMACOM, 2005). HF 5438 M61k

Prospect Factory, (Cincinnati, OH: Palmetto Publishing, 2004). HF 5438 St4p

Magnetic selling—develop the charm and charisma that attract customers and maximize sales, (New York, NY: American Management Association, 2006). HF 5438 B62

Dress your best ..., (New York, NY: Three Rivers Press, 2005). GT 5524 K28

The Fred Factor, (New York, NY: Doubleday, 2004). HF 5500 Sa5f

Dare to Be There—Power Prospecting, (David Knox Productions, 2004). DVD 012

Hard work: success made easy, (Phoenix, AZ: Henry Cooper Press, 2004). HF 5386 C85

Field Guides & More

These field guides and other resources in the Virtual Library may also be of interest:

Field Guide to Direct Mail

Field Guide to Do-Not-Call, Do-Not-Fax and Do-Not-E-Mail Laws

Field Guide to Effective Online Marketing

Field Guide to Marketing Tips for REALTORS®

Field Guide to Sales Closings

Field Guide to Social Networking for REALTORS®

InfoCentral Blog

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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.