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Field Guide to Hotel/Motel Properties

(Updated July 2013)

Hotel/motel investment is a specialized part of the commercial real estate world. But what are the tricks of the trade? Find out what you need to know about management, security, brokerage and appraisal in the Field Guide to Hotel Properties. (S. Hogan, Information and Web Content Specialist)


Investing in Hotels & Motels

Hotel Value Fundamentals Signal Positive Trend in Transactions and Development in the United States, (HVS, Jul. 1, 2013).

Hotel Cost Estimating Guide 2013, (JN+A and HVS Design, 2013).

Lenders, Investors Get Hungry for Hotels as Sector Benefits from Healthy Demand Rates, (National Real Estate Investor, June 4, 2013).

HVS Hotel Development Cost Survey 2012/13, (HVS, Jan. 2013).

Maximizing Tax Benefits When Buying a Hotel, (HotelNewsNow.com, June 4, 2013).

Gateways to Citizenship and Hospitality: Hotel Financing through EB-5, (HVS, May 21, 2013).

Is it Better to Buy, Sell, or Develop? (HotelNewsNow.com, Apr. 17 2013).

High-end hotels lead industry rebound, (Mortgage Banking, July 2011). Q


Hotel/Motel Management

Top 10 Trends of the Next Generation of Travel: The Millennials, (HVC, Apr. 2013).

A 7-Step Strategy to Manage Hotel Online Guides Reviews, (HVC, Apr. 2013).

Luxury Hotels: Room to Disagree, (The Economist, Apr. 20, 2013).

Hoteliers Invest Online as Bookings Increase, (The Lobby blog, Feb. 22, 2013).

Morgan’s Homegrown Chief Market Preps for Global Expansion, (Advertising Age, Apr. 22, 2013). Q

An Analysis of the Competitive Marketing Strategies of the Hospitality Industry in UAE, (Journal of Management Research, Jan. 2013). Q

What’s a Turnaround Expert doing at a Brand that Doesn’t Need One? InterContinental Hotels' …Larry Light talks to Ad Age, (Advertising Age, Nov. 5, 2012). Q

An Investigation of Hoteliers' Attitudes toward the Use of Social Media as a Branding Tool, (International Journal of Marketing Studies, Aug. 2012). Q


Safety & Security Issues

2013 Cost of Data Breach Study: Global Analysis, (Symantec/Ponemon Institute, May 2013).

—Security is a concern for hospitality businesses that store guest payment information; this report compiles data on costs involved in security breaches across 277 organizations in nine countries in 2012.  

Hotel Security Network Curbs Crime, (woai.com, May 23, 2013).

Hotel-Motel Security Liability, (AmTrust, Apr. 2011).

—This report provides security questions to consider in all areas of hotel management, such as parking, access control, common areas, lock and key control, guest room security, neighborhood crime, and more.

How to mitigate liability in face of catastrophes, (HotelNewsNow.com, Mar. 4, 2011).

Hotel and Motel Fires, (Topical Fire Report Series, FEMA, Jan. 2010).

—Report provides statistics on fires by type of incident, loss measures, time and month of fire occurrence, causes, and more.


Appraisal Considerations

Hotel Valuation and Transaction Trends for the U.S. Lodging Industry, (HVS, Jun. 2013).

New Option in Hotel Appraisals: Quantifying the Revenue Enhancement Value of Hotel Brands, (The Appraisal Journal, Summer 2012). Q

Hotel Market Analysis and Valuation: International Issues and Software Applications, (The Appraisal Journal, Summer 2012). Q

Comparing Same Hotel Across Five Regions, (HVS, Nov. 2, 2011).

Lessons from the 2011 U.S. Hotel Appraisals Hospitality Conference, (HVS, Oct. 27, 2011).

Hotel Valuation and Transaction Trends for the U.S. Boutique Lodging Industry, (HVS, Oct. 2011).

Hotel-valuation process gets more complex, (HotelNewsNow.com, May 25, 2011).


eBooks & Other Resources

eBooks.realtor.org

The following eBooks and digital audiobooks are available to NAR members:

Chocolates on the pillow aren't enough: reinventing the customer experience (Adobe eReader)

Commercial Real Estate Restructuring Revolution: Strategies, Tranche Warfare, and Prospects for Recovery (Adobe eReader)

Hotel Success Handbook (Adobe eReader)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800-874-6500 for assistance.

Commercial Real Estate Quarterly Market Survey, (National Association of REALTORS®).

—See this report for quarterly cap and vacancy rates for hotel properties.

Resort development, (Chicago: Urban Land Institute, 2008). NAC 1800 Ur1rd1

Climbing the real estate risk spectrum, (Chicago: Real Estate Research Corp., 2007). HD 1375 R22c

Trends in the hotel industry, (San Francisco: PFK Consulting, 2002). TX 911 H79us

Field Guides & More

These field guides and other resources in the Virtual Library may also be of interest:

Field Guide to Business Value

Field Guide to Condo-Hotels

Field Guide to Short-Term Rental Restrictions

InfoCentral Blog


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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.