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(Updated September 2012)
Marketing is an essential ingredient for the success of any business. The material on this page will give you a wealth of information to help you market your expertise to potential customers. It includes special sections on how to build your personal promotion campaign, increase your presence in a niche market, and strengthen your marketing plan. (C. Dodge, Information Specialist)
General Marketing Tips & Strategies
Property Marketing Tool Kit, (REALTOR® Magazine Toolkit).
Listings Tool Kit, (REALTOR® Magazine Toolkit).
Marketing Strategy, (wikipedia.com, Aug 17, 2012).
9 Marketing Tips for a Six-Year Old’s Lemonade Stand, (webdesignerdepot.com, Jul 21, 2012).
Marketing to the New Generation, (Realty Times, Apr. 21, 2011).
Real Estate Marketing Ideas to Boost Your 2010 Production, (ActiveRain.com, 2010).
Grow your business one lead at a time!, (Realty Times, Apr. 30, 2009).
Personal Promotion & Branding
Personal Marketing Tool Kit, (REALTOR® Magazine Toolkit).
10 Ways to Build Your Personal Brand, (businessinsider.com, Apr 9, 2010).
Signature line: An overlooked, virtually free marketing tool, (Articlesbase.com, Mar. 10, 2009).
Spectacular marketing campaign, (Realty Times, Apr. 22, 2008).
7 Examples of Kick-Ass Personal Branding, (socialmouths.com, n.d.).
Stand up to the competition, (Florida REALTORS®, n.d.).
Niche Marketing Tips
Building a Niche in Real Estate, (activerain.com, May 9, 2012).
Is It Time to Change Your Niche?, (Realty Times, Jan. 31, 2011).
Monthly Marketing Tips for Real Estate Agents & Brokers, (ihouseweb.com, Aug. 2010).
How to prospect expired listings, (Realty Times, Mar. 12, 2010).
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors, (Realty Times, Jan. 18, 2010).
Niche nosh: These brokers get a taste of success with unique investment opportunities, (ciremagazine.com, May/June 2008).
Scratch that niche: You might like it, (Florida REALTORS®, Feb. 4, 2008).
Top 8 real estate marketing niche opportunities, (About.com, n.d.).
Building a Better Marketing Plan
Marketing Plan, (wikipedia.com, Aug 7, 2012).
How to write a marketing plan, (KnowThis.com, n.d.).
Why Your Business Plan Leaves You Cold, (realtrends.com, Dec 15, 2011).
Sample Marketing Plan Template, (Buzzle.com, May 20, 2010).
How to build your marketing plan, (Articlesbase.com, Dec. 28, 2008).
6 Questions to answer for your marketing plan, (Articlesbase.com, Dec. 18, 2008).
eBooks & Other Resources
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
200 Marketing Ideas for Your Website (Adobe eReader)
301 Ways to Use Social Media to Boost Your Marketing (Adobe eReader)
Beyond Traditional Marketing (Adobe eReader)
The Brand Called You (Adobe eReader)
Branding for Dummies® (Kindle, Adobe eReader)
Build a Brand in 30 Days (Adobe eReader)
Creating Rainmakers (Kindle, Adobe eReader)
Guerrilla Marketing Weapons (Adobe eReader)
How to Become a Rainmaker (Adobe eReader)
Marketing Demystified (Adobe eReader)
The Marketing Plan (Kindle, Adobe eReader)
The Marketing Plan Handbook (Kindle, Adobe eReader)
Marketing to Win More Business (Adobe eReader)
Mastering Online Marketing (Kindle, Adobe eReader)
The One-Day Marketing Plan (Adobe eReader)
Preparing The Marketing Plan (Adobe eReader)
Quick Study—How to Write a Business Plan (Adobe eReader)
Successful Marketing Communications (Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
Managing brand you: Seven steps to creating your most successful self, (American Management Association, 2008).
Career distinction: Stand out by building your brand, (John Wiley & Sons, Inc., 2007).
Real Estate Marketing and Sales Essentials: Steps for Success, (Thompson South-Western, 2006).
Fundamentals of Marketing for the Real Estate Professional, (Dearborn Real Estate Education, 2005).
May I Have Your Attention, Please: Build a Better Business by Telling Your Story, (John Wiley & Sons, 2005).
Field Guides & More
These field guides and other resources in the Virtual Library may also be of interest:
Field Guide to Creating Effective Classified Ads
Field Guide to Do-Not-Call, Do-Not-Fax, & Do-Not-E-Mail
Field Guide to Effective Online Marketing
Field Guide to Facebook for REALTORS®
Field Guide to Marketing with Blogs
Field Guide to Social Networking for REALTORS®
Field Guide to Using Digital Video as a Sales Tool
Have an Idea for a New Field Guide?
Click here to send us your suggestions.
The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.