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(Updated September 2014)

Marketing is an essential ingredient for the success of any business. The material on this page will give you a wealth of information to help you market your expertise to potential customers. It includes special sections on how to build your personal promotion campaign, increase your presence in a niche market, and strengthen your marketing plan. (C. Dodge, Information Specialist)


- EBSCO articles available for NAR members only. Password can be found on the EBSCO Access Information page.

General Marketing Tips & Strategies

Focus Your Door-Knocking With Big Data, (REALTOR® Magazine, May 2014).

4 Ways to Come Up With New Marketing Ideas, (Real Trends, Apr. 8, 2013).

5 Tech Upgrades for Your Marketing, (REALTOR® Magazine, Dec. 10, 2013).

5 Ways to Keep in Touch with Past, Current, and Future Clients, (YPN Lounge, Oct. 26, 2011).

4 E-mail Behaviors You Want to Avoid, (REALTOR® Magazine, July 27, 2011).

Property Marketing Tool Kit, (REALTOR® Magazine Toolkit).

Listings Tool Kit, (REALTOR® Magazine Toolkit).

Personal Promotion & Branding

Are You Selling the What or the Why?, (REALTOR® Magazine, Feb. 2014).

4 Words to Avoid in Your Real Estate Marketing Materials, (Chicago Agent Magazine, Sept. 18, 2014).

5 Ways to Impress, (REALTOR® Magazine, Jan. 2014).

There’s No Better Marketing Than You Being You, (REALTOR® Magazine, Oct. 2013).

Personal Marketing Tool Kit, (REALTOR® Magazine Toolkit).

10 Ways to Build Your Personal Brand, (Business Insider, Apr 9, 2010).

7 Examples of Kick-Ass Personal Branding, (Socialmouths.com, n.d.).

Stand up to the competition, (Florida REALTORS®, n.d.).

Niche Mark​eting Tips

Mining the Margins, (REALTOR® Magazine, May 2014).

Why You May Need the 'Feng Shui Contingency', (REALTOR® Magazine, Sept. 23, 2014).

Start and Spread Your Global Brand, (REALTOR® Magazine, Jan. 2014).

Get a Niche – The New Wave in Real Estate Marketing, (realestate.com, Nov. 19, 2012).

Unleash the Power of Niche Marketing Using Multiple Websites, (iHouse Web Solutions, n.d.).

Building a Better​ Marketing Plan

How to Create a Marketing Plan, (Entrepreneur, Apr. 4, 2014).

How to Create a Marketing Plan, (wikiHow, n.d.).

8-Step Personal Marketing Plan, (REALTOR® Magazine, Oct. 2013).

Sample Marketing Plan Template, (Buzzle.com, May 20, 2010).

eBooks & Ot​her Resources


The following eBooks and digital audiobooks are available to NAR members:

200 Marketing Ideas for Your Website (Adobe eReader)

301 Ways to Use Social Media to Boost Your Marketing (Adobe eReader)

Beyond Traditional Marketing (Adobe eReader)

The Brand Called You (Adobe eReader)

Branding for Dummies® (Kindle, Adobe eReader)

Build a Brand in 30 Days (Adobe eReader)

Creating Rainmakers (Kindle, Adobe eReader)

Guerrilla Marketing Weapons (Adobe eReader)

How to Become a Rainmaker (Adobe eReader)

Marketing Demystified (Adobe eReader)

The Marketing Plan (Kindle, Adobe eReader)

The Marketing Plan Handbook (Kindle, Adobe eReader)

Marketing to Win More Business (Adobe eReader)

Mastering Online Marketing (Kindle, Adobe eReader)

The One-Day Marketing Plan (Adobe eReader)

Preparing The Marketing Plan (Adobe eReader)

Quick Study—How to Write a Business Plan (Adobe eReader)

Successful Marketing Communications (Adobe eReader)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Services. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Services at 800-874-6500 for assistance.

Sales and marketing 101 for real estate professionals, (Dearborn Real Estate Education, 2007).

Managing brand you: Seven steps to creating your most successful self, (American Management Association, 2008).

Career distinction: Stand out by building your brand, (John Wiley & Sons, Inc., 2007).

Real Estate Marketing and Sales Essentials: Steps for Success, (Thompson South-Western, 2006).

Fundamentals of Marketing for the Real Estate Professional, (Dearborn Real Estate Education, 2005).

May I Have Your Attention, Please: Build a Better Business by Telling Your Story, (John Wiley & Sons, 2005).

Field Guides & More

These field guides and other resources in the Virtual Library may also be of interest:

Field Guide to Being a New REALTOR®

Field Guide to Writing a Business Plan

Field Guide to Creating Effective Classified Advertisements

Field Guide to Digital Cameras & Photography

Field Guide to Direct Mail

Field Guide to Do-Not-Call and Do-Not-Fax Laws

Field Guide to Effective Online Marketing

Field Guide to Facebook for REALTORS®

Field Guide to Marketing to the 50+ Population

Field Guide to Marketing with Blogs

Field Guide to Social Networking for REALTORS®

Field Guide to Twitter

Field Guide to Using Digital Video as a Sales Tool

Information Services Blog

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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.