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Field Guide to Millennial Home Buyers

(Updated September 2015)

Members of the Millennial generation, those in the 18-34 age range, have been slow to enter the home buying market. Sidelined by high unemployment, student loan debts, and tight credit, Millennials have a different outlook on home ownership and long-term investment than previous generations. “The millennials are now adding to the ranks of renters and will eventually spur demand for first-time homeownership. As the oldest members of this generation turn 30 this year and the economy continues to recover, that demand should begin to emerge more strongly.”

Find out more about the Millennial generation, who they are, their attitudes towards home ownership, and how to meet their real estate needs with the articles and other resources in this Field Guide. (A. Siudzinski, Senior Information Specialist)

Q - ProQuest articles available for NAR members only. Password can be found on the ProQuest/Find Articles page.

Generation Y

Credit: 2014 Home Buyers & Sellers Generational Trends, (National Association of REALTORS®, 2014).

Characteristics of the Mill​ennial Generation

Debt, jobs or housing: What’s keeping Millennials at home?, (Federal Reserve Bank of New York, June 2015).

Millennials distrust (or ignore) credit cards, (MarketWatch, Apr. 18, 2015).

Why Millennials are better at home buying than you, (Forbes, Apr. 15, 2015).

NAR Generational Survey: Millennials Lead All Buyers, Most Likely to Use Real Estate Agent, (National Association of REALTORS®, Mar. 11, 2015).

15 Economic Facts About Millennials, (The Council of Economic Advisors, Oct. 2014).

5 ways Millennials are redefining ownership culture, (MediaPost, Oct. 31, 2014).

Understanding the Millennial mindset, (Hoovers, Sept. 17, 2014).

Millennials and Home Ownership

Are all millennials scared to own a home?, (CNBC, Aug. 21, 2015).

Millennial buyers reach tipping point in 2018?, (Daily Real Estate News/REALTOR® Magazine, July 28, 2015).

Most Millennials want to own homes, (The Atlantic, June 19, 2015).

Are Millennials responsible for the decline of first-time home purchases?, (Federal Reserve Bank of Atlanta, May 20, 2015).

30% of Millennials plan to buy in 5 years, (Daily Real Estate News/REALTOR® Magazine, Mar. 31, 2015).

Rising rents are finally forcing Millennials to buy houses, (Bloomberg, Mar. 25, 2015).

Working With Millennial Home Buyers

Tell Millennials what they want to hear: five tips for communicating with Millennial clients, (Clean Slate, June 9, 2015).

The Millennials are a savvy generation of buyers, (ActiveRain, May 29, 2015).

How to up your real estate game and sell to Millennials, (Masterpiece Title, Apr. 24, 2015).

Working with Millennial home buyers, (Blue Matter, Apr. 13, 2015).

How Millennials are transforming the homebuying process, (U.S. News & World Report, Feb. 27, 2015).

Reaching out to Millennial buyers, (Women’s Council of REALTORS®, Dec. 2014).

Technology drives the real estate market for Millennials, (The Patriot-Ledger, Dec. 12, 2014).

What Millennials Want in a Home

Top 3 things Millennial buyers are looking for in homes, (Houston Business Journal, May 29, 2015).

What homes do Millennials buy?, (National Association of Home Builders, 2015).

What Millennials want in a home, (Millennial Magazine, Mar. 30, 2015).

11 must-haves to sell to millennial homebuyers, (Bankrate, Mar. 25, 2014).

Here’s exactly what Millennials are looking for in real estate, (realtor.com, Feb. 13, 2015).

What do Millennials want from housing?, (HousingWire, Feb. 6, 2015).

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

Facebook Marketing (Adobe eReader, Kindle, Overdrive READ)

Marketing to Millennials (Adobe eReader, Kindle, Overdrive READ)

Millennial Rules (Kindle, OverDrive Read, EPUB eBook)

Social Media Marketing All-In-One for Dummies (Adobe eReader, Kindle, Overdrive READ)

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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.