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(Updated August 2015)

What is Pinterest? It is a visual social media site, where you can pin ideas, inspirations, information, videos and things you like on a Board and then share them with your followers. Pinterest is simple to use. Go to Pinterest.com and click on the "Join Pinterest" button and create an account. You can re-pin pictures already on Pinterest or find your own pictures elsewhere. Adding a Pin It button to your browser toolbar is quick and easy, so you can add pictures at a moment’s notice. (A. Siudzinski, Senior Library Information Specialist)

NAR has its own Pinterest page at http://pinterest.com/realtors.

E - EBSCO articles available for NAR members only. Password can be found on the EBSCO Access Information page.

Source: Pinterest: How REALTORS Should Use It for Business (YouTube, Jan. 17, 2015.)

Pinterest ​Basics

8 Pinterest marketing tips to boost your visibility, (Business2Community, July 18, 2015).

5 new ways to take your Pinterest marketing to the next level, (Copyblogger, June 23, 2015).

How to attract customers through Pinterest, (Entrepreneur, Apr. 8, 2015).

Pinterest marketing: your complete guide to Pinterest success, (Social Media Examiner, Apr. 7, 2015).

How to move, copy & delete Pinterest pins in bulk [Quick Tip], (Where Marketers Go to Grow, Jan. 27, 2015).

A guide to Pinterest, (Pinterest, 2014).

5 ways to pin like a boss on Pinterest, (Fast Company, July 2, 2014).

Grow your business with Pinterest, (Forbes, June 23, 2014).

Pinterest and Real Estate

5 says to add Pinterest to your marketing, (Texas Association of REALTORS®, July 27, 2015).

How to become a followed real estate professional on Pinterest, (Realty Biz News, July 6, 2015).

Pinterest, it’s not just for recipes, (ActiveRain, Mar. 4, 2015).

Is Pinterest the best real estate marketing idea for 2015?, (Blue Bell Marketing, Feb. 15, 2015).

Why real estate companies should use Pinterest place pins, (Paveya, Oct. 13, 2014).

Pinterest as a real estate marketing tool, (Social Marketing Nut, June 5, 2014).

eBooks & Other Resources

Pinterest Marketing, (Kindle, OverDrive READ, Adobe EPUB, Adobe PDF)

Ultimate Guide to Pinterest for Business, (Kindle, Adobe PDF)

Build Your Brand with Pinterest, (Kindle, OverDrive READ,  Adobe EPUB)

Pinfluence, (Kindle, OverDrive Read, Adobe PDF eBook, Adobe EPUB eBook)

Pinterest Marketing for Dummies, (Kindle, OverDrive Read, Adobe PDF eBook, Adobe EPUB eBook)


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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.