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Field Guide to Pinterest for REALTORS®

(Updated January 2014)

What is Pinterest? It is a visual social media site, where you can pin ideas, inspirations, information, videos and things you like on a Board and then share them with your followers. Pinterest is simple to use. Go to Pinterest.com and click on the "Join Pinterest" button and create an account. You can re-pin pictures already on Pinterest or find your own pictures elsewhere. Adding a Pin It button to your browser toolbar is quick and easy, so you can add pictures at a moment’s notice. (A. Siudzinski, Senior Library Information Specialist)

NAR has its own Pinterest page at http://pinterest.com/realtors.


Source: Pinterest for Your Real Estate Business (YouTube, Jan. 11, 2013.)


Pinterest Basics

Pinterest: another way to sell yourself,  (REALTOR® Magazine, Oct. 2013).

Be careful what you pin,  (REALTOR® Magazine, Oct. 2013).

10 ways to get noticed on Pinterest, (InformationWeek, July 2, 2013).

7 creative ways to use Pinterest to cross-promote your business, (SteamFeed, June 21, 2013).

5 Pinterest image techniques to rock your pins, (Business2Community, Apr. 24, 2013).

The four words that drive business on Pinterest, (Business News Daily, Apr. 24, 2013).

Pinterest best practice tips for brands, (Search Engine Watch, Apr. 22, 2013).

Everything you need to know about the new Pinterest, (Mashable, Mar. 20, 2013).

Harnessing the power of Pinterest, (Customer Relationship Management, Feb. 2013). Q

Pinning 101, (Pinterest, 2013).

Pinning Principles, (Pinterest, 2013).

Pinterest, the social media phenom, has created the Web’s new design paradigm -- and maybe the greatest selling engine ever devised, (Fast Company, Oct. 2012). Q


Pinterest and Real Estate

Tech tip: Pinterest for Realtors, (ActiveRain, Jan. 7, 2014).

Pinterest is changing the way people buy homes,  (Best Techie, Nov. 26, 2013).

Pin it, and they will come,  (REALTOR® Magazine, Oct. 2013).

60 Pinterest board ideas for real estate, (IDX Central, Sept. 14, 2013).

3 rules to follow when using Pinterest for real estate, (Chicago Agent Magazine, June 24, 2013).

Pinterest for business: what do Realtors need to know?, (Realtor.com, June 24, 2013).

Convert buyers through Pinterest, (Chicago Agent Magazine, Apr. 22, 2013).

Pinterest for real estate agents, (Owning the Fence, Jan. 14, 2013).

A how-to guide on using Pinterest for real estate SEO, (Realty Biz News, Jan. 30, 2013).

Using Pinterest for real estate, (Real Estate Websites and Marketing, Jan. 11, 2013).

Real estate link building with Pinterest, (Real Estate Marketing Blog, n.d.)

How is Pinterest panning out?, (REALTOR® Magazine, Aug. 2012).

Pinterest for REALTORS®: How to Get Started, (The Member’s Edge, Mar. 1, 2012).


eBooks & Other Resources

Pinfluence, (Kindle, OverDrive Read, Adobe PDF eBook, Adobe EPUB eBook)

Pinterest Marketing for Dummies, (Kindle, OverDrive Read, Adobe PDF eBook, Adobe EPUB eBook)


M​ore

Social Networking for REALTORS®

Facebook for REALTORS®

Field Guide to Twitter

InfoCentral Blog


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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.