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Field Guide to Pinterest for REALTORS®

(Updated July 2014)

What is Pinterest? It is a visual social media site, where you can pin ideas, inspirations, information, videos and things you like on a Board and then share them with your followers. Pinterest is simple to use. Go to Pinterest.com and click on the "Join Pinterest" button and create an account. You can re-pin pictures already on Pinterest or find your own pictures elsewhere. Adding a Pin It button to your browser toolbar is quick and easy, so you can add pictures at a moment’s notice. (A. Siudzinski, Senior Library Information Specialist)

NAR has its own Pinterest page at http://pinterest.com/realtors.


Q - ProQuest articles available for NAR members only. Password can be found on the ProQuest/Find Articles page.


Source: Pinterest for Your Real Estate Business (YouTube, Jan. 11, 2013.)


Pinterest Basics

A guide to Pinterest, (Pinterest, 2014).

5 ways to pin like a boss on Pinterest, (Fast Company, July 2, 2014).

Grow your business with Pinterest, (Forbes, June 23, 2014).

How to set up a Pinterest page for your business, (SERPs.com Blog, June 12, 2014).

Pinterest versus Twitter: which should my business use?, (Search Engine Journal, May 22, 2014).

Top 10 ways to use Pinterest to grow your business, (Digital Sherpa, Jan. 31, 2014).

9 steps to more pinnable Pinterest pins, (Maximize Social Media, Jan. 29, 2014).


Pinterest and Real Estate

Pinterest as a real estate marketing tool, (Social Marketing Nut, June 5, 2014).

Using Pinterest for real estate social media exposure, (Massachusetts Real Estate News, May 18, 2014).

Why Pinterest is fabulous for your real estate business, (AAR Blog, Apr. 25, 2014).

Why Pinterest is in your best interest, (GeekEstate, Mar. 4, 2014).

How to use Pinterest in real estate marketing, (Social Media Daily, Feb. 6, 2014).

Tech tip: Pinterest for Realtors, (ActiveRain, Jan. 7, 2014).


eBooks & Other Resources

Pinterest Marketing, (Kindle, OverDrive READ, Adobe EPUB, Adobe PDF)

Ultimate Guide to Pinterest for Business, (Kindle, Adobe PDF)

Build Your Brand with Pinterest, (Kindle, OverDrive READ,  Adobe EPUB)

Pinfluence, (Kindle, OverDrive Read, Adobe PDF eBook, Adobe EPUB eBook)

Pinterest Marketing for Dummies, (Kindle, OverDrive Read, Adobe PDF eBook, Adobe EPUB eBook)


M​ore

Social Networking for REALTORS®

Facebook for REALTORS®

Field Guide to Twitter

InfoCentral Blog


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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.