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Field Guide to Selling New Homes

(Updated August 2014)

Interested in selling new homes? Learn about the latest market conditions, how to market new homes, and how to spot new home design trends. (C. Dodge, Information Specialist)


Q - ProQuest articles available for NAR members only. Password can be found on the ProQuest/Find Articles page.


Tapping Into the New Homes Market

  • Learn about the new homes industry
  • Start small
  • Help buyers realize their dream homes
  • Help buyers describe their ideas
  • Create a marketing edge
  • Target first-time home buyers
  • Send a newsletter to builders and developers
  • Learn to work closely with builders

Source: How to Tap Into the Booming New Home Market, Real Estate Broker's Insider, Apr. 1, 2000, p. 1-3.


New Home Sales Trends

Rising 'Used-Home' Obsolescence Drives New Home Sales For Alert Realtors, (Realty Times, Aug. 2014).

New Residential Sales in June 2014, (U.S. Census Bureau, July 24, 2014).

US New-Home Sales Plummet in June, (ABC News, July 24, 2014).

Sales of new homes tumbled in June, (Fortune, July 24, 2014).

Fannie Mae sees 2014 new-home sales hitting highest level in seven years, (The Wall Street Journal, July 23, 2014).


Marketing & Selling New Homes

Marketing Ideas for New Homes, (eHow, n.d.).

Is social media critical to marketing new homes?, (Professional Builder, Sept. 28, 2012).

More MLSs Add New-Home Listings, (REALTOR® Magazine, Oct. 16, 2013).

"Check out our FORECLOSURE homes!" ... Is there anyone out there marketing "luxurious quality homes" anymore?, (activerain.com, June 7, 2011).


New Home Design Trends

10 Home Feature Trends for 2014, (CBS Money Watch, Apr. 19, 2014).

Think Color in 2014, (REALTOR® Magazine, Dec. 2013).

Home Design Trends You’ll See in 2014, (New Home Source, n.d.).

Top Ten Interior Design Trends for 2014, (The Wall Street Journal, Dec. 27, 2013).

Color Trends 2014, (Benjamin Moore, n.d.).

8 New Home Trends to Watch For, and 6 to Say Goodbye To, (AZCentral, June 19, 2014).


eBooks & Other Resources

eBooks.realtor.org

The following eBooks and digital audiobooks are available to NAR members:

1,200 Great Sales Tips for Real Estate Pros (Kindle, Adobe eReader)

Building Real Estate Riches: How to Invest in New Homes for Maximum Profit (Adobe eReader)

Ideal Homes? Social Change and the Experience of the Home (Adobe eReader)

Selling in Tough Times: Secrets to Selling When No One is Buying (Kindle, Adobe eReader)

Sell Your Home in Any Market (Kindle, Adobe eReader)

Tips and Traps for New Home Owners (Adobe eReader)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800-874-6500 for assistance.

Marketing new homes, (Washington, D.C.: Home Builder Press, 1999). HF 5438 P22

Field Guides & More

These field guides and other resources in the Virtual Library may also be of interest:

Field Guide to Sales Techniques

Field Guide to Single-Property Websites

Field Guide to Surviving & Thriving in a Slow Market

Field Guide to Working with First-Time Homebuyers

Field Guide to Working with Single Home Buyers

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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.