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Field Guide to Selling New Homes

(Updated October 2013)
Interested in selling new homes? Learn about the latest market conditions, how to market new homes, and how to spot new home design trends. (C. Dodge, Information Specialist)

Tapping Into the New Homes Market

  • Learn about the new homes industry
  • Start small
  • Help buyers realize their dream homes
  • Help buyers describe their ideas
  • Create a marketing edge
  • Target first-time home buyers
  • Send a newsletter to builders and developers
  • Learn to work closely with builders

Source: How to tap into the booming new home market, Real Estate Broker's Insider, Apr. 1, 2000, p. 1-3.

New Home Sales Trends

New Index Shows Housing Markets Back to Normal in 52 Metros, (NAHB.org, Oct. 7, 2013).

New-Home Sales Up, Pending Sales Lag, (REALTOR® Magazine, Sept. 26, 2013).

New Residential Sales In August 2013, (U.S. Census Bureau, Aug. 23, 2013).

New-Home Sales and Factory Activity Rise, (The New York Times, July 24, 2013).

Lennar's New-Home Orders Soar 27%, (REALTOR® Magazine, June 26, 2013).

Marketing & Selling New Homes

More MLSs Add New-Home Listings, (REALTOR® Magazine, Oct. 16, 2013).

"Check out our FORECLOSURE homes!" ... Is there anyone out there marketing "luxurious quality homes" anymore?, (activerain.com, June 7, 2011).

The 7 steps to selling new homes in an over saturated market, (Articlesbase, Sept. 9, 2008).

Is new construction your best bet? RE/MAX agents point out pros and cons, (RisMedia, Aug. 9, 2007).

New Home Design Trends

Five “Passé” Home Trends Make a Major Comeback, (Yahoo! Finance, July 19, 2013).

Home Features of the Future, (REALTOR® Magazine, Mar. 2013).

13 Hot Home Trends for 2013, (REALTOR® Magazine, Dec. 2012).

The Color of the Year for 2013 is…, (REALTOR® Magazine, Jan. 2013).

10 Home Decorating Trends That Will Be Hot in 2013, (House Beautiful, n.d.).

eBooks & Other Resources


The following ebooks and digital audiobooks are available to NAR members:

1,200 Great Sales Tips for Real Estate Pros (Kindle, Adobe eReader)

Building Real Estate Riches: How to Invest in New Homes for Maximum Profit (Adobe eReader)

Ideal Homes? Social Change and the Experience of the Home (Adobe eReader)

Selling in Tough Times: Secrets to Selling When No One is Buying (Kindle, Adobe eReader)

Sell Your Home in Any Market (Kindle, Adobe eReader)

Tips and Traps for New Home Owners (Adobe eReader)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800-874-6500 for assistance.

Marketing new homes, (Washington, D.C.: Home Builder Press, 1999). HF 5438 P22

Field Guides & More

These field guides and other resources in the Virtual Library may also be of interest:

Field Guide to Sales Techniques

Field Guide to Single-Property Websites

Field Guide to Surviving & Thriving in a Slow Market

Field Guide to Working with First-Time Homebuyers

Field Guide to Working with Single Home Buyers

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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.